Deep Knowledge Prospect Experience Design:A Marketer’s Guide Prospect Experience DesignA Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
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EventRISD Entrepreneur Mindshare published on October 19, 2013Chris Butler presented on "You, the Other Kind of Business Leader"... Read Now About
ArticleProspect Experience DesignClean Up on Aisle 7 by Page Laubheimer on October 15, 2013With iOS 7, Apple introduced a lot of usability missteps in favor of visual design. They cleaned the interface up, rather than organized it carefully. Don't fall into that trap! Here's how to focus on the usability issues that get forgotten during the design process. Read Now About
ArticleA Philosophy of Failure by Justin Kerr on October 14, 2013I volunteer for a non-profit organization that is attempting to turn a philosophy of work and learning into a catch phrase: "Do it. Try it. Fix it." This is the mantra heard frequently in conversations among leadership and staff, specifically when organizing and executing a new initiative. And it's starting to bother me. Read Now About
ArticleProspect Experience DesignDon’t Make Me Search by Christopher Butler on October 11, 2013We've misunderstood search for a long time. That's what Chris Butler thinks is holding us back right now. In this month's article, he makes a compelling argument for designing systems that support better outbound marketing programs, rather than ones that are solely reliant upon inbound strategies… Read Now About
ArticleContent StrategyIdeas by Christopher Butler on October 8, 2013Have you ever stopped to consider the value of an idea? Maybe you haven't — at least not specifically — but I bet you have a sense for that value, and I bet that sense is inflated. Or, in other words, your ideas are probably not as valuable as you think they are. They're certainly not as unique... Read Now About
ArticleEmail MarketingIncreasing Email Deliverability by Chris Creech on October 1, 2013If you are spending the time and resources to invest in marketing automation and email marketing, then you should make sure that you are taking all of the proper steps to achieve high email deliverability. What follows is a list of the various items that affect deliverability and what you can do to increase the percentage of your email messages that make it into your contact's inboxes. Read Now About
Article“I Don’t Know” by Christopher Butler on September 23, 2013One of the greatest gifts of maturity is learning how to say I Don't Know. Contrary to our expectations, the frequency with which we find ourselves saying these words increases as we age. But as we age we learn more things! you say. Yes. Sort of. But one of the "things" we learn is just how little we know about other things. We discover the tips of many icebergs, but time forces us to only plumb the depths of some. And that's another truth that keeps us saying I Don't Know — specialization. The time we spend developing deep knowledge in one area is time we don't spend developing deep knowledge in another. So as we age, we exchange saying I Don't Know less about one subject for saying it a whole lot more about everything else. The more you know, the less you know... Read Now About
ArticleThe Family Business by Justin Kerr on September 16, 2013I arrived home yesterday from our company's annual fall retreat. Every year, the two offices (Providence and Carrboro) meet near Asheville, NC at a beautiful mountain retreat center to relax, eat, drink and get to know each other a little better. Oh, and we talk a little business, too. Read Now About
ArticleContent StrategyWe Don’t Build Websites Anymore by Christopher Butler on September 10, 2013It's time we reframed our entire concept of web development, and this month, Mark and Chris have teamed up to do just that. First, in terms of widening the scope of what websites do today — which Mark believes is best expressed by locating them within a broader lead development ecosystem — and second, in terms of understanding what web development as a discipline is becoming — which Chris explains by drawing a distinction between platforms and programs. Sophisticated web development is no longer about creating discreet applications, but doing what he calls information logistics... Read Now About
ArticleEmail MarketingAvoid Marketing Automation Struggles – Plan Ahead by Chris Creech on August 29, 2013Marketing automation is exciting, but don't let the hype blind you from the potential hurdles. We have identified a couple of common struggles that can be easily avoided if the proper time and consideration is given to them during the early planning stages of your new website. Read Now About
