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Article Content Strategy Experimenting with Backbone/Marionette Template Organization vs. Performance by Dave Mello on June 23, 2014 We recently completed a large project that leveraged backbone.js. One area in particular that I was interested in understanding was how best to organize the application throughout the project, specifically the view/template files. I was hesitant to rely too much on other "pre-built" pattern libraries, since I didn’t know what trade-offs I would have been committing to. One of the reasons backbone/marionette initially appealed to me for this project was the fact that it didn’t seem to demand any particular philosophy to the structuring of the core application architecture. Read Now About
Article Content Strategy WordPress For Small Agencies published on April 23, 2014 I recently joined Newfangled to head up our new WordPress offering for small agencies. Here's a little more about what brought me here and why WordPress may be right for you... Read Now About
Article Content Strategy What is an API, and What Do You Need To Know About Them? published on February 26, 2014 Every site we build begins with the NewfangledCMS. This sophisticated core of code is customized to meet each client’s specific needs, and it handles the vast majority of each website’s function. But most every site we build also includes at least one or two integrations with other software products or services that complement or augment the functionality found in the CMS. We connect the CMS with these third-party systems using Application Programming Interfaces, also called APIs. This article explains what an API is and also talks about what the developer needs in order to successfully complete an API integration. Read Now About
Article Content Strategy Why We Ask Our Clients So Many Questions published on January 14, 2014 Planning is a central part of any Newfangled project, and good planning starts with a lot of questions. In order for us to build a strong web platform that really represents the unique nature and value of our clients, we need to first understand who they and their prospects really are. Read Now About
Article Content Strategy Ideas by Christopher Butler on October 8, 2013 Have you ever stopped to consider the value of an idea? Maybe you haven't — at least not specifically — but I bet you have a sense for that value, and I bet that sense is inflated. Or, in other words, your ideas are probably not as valuable as you think they are. They're certainly not as unique... Read Now About
Article Content Strategy We Don’t Build Websites Anymore by Christopher Butler on September 10, 2013 It's time we reframed our entire concept of web development, and this month, Mark and Chris have teamed up to do just that. First, in terms of widening the scope of what websites do today — which Mark believes is best expressed by locating them within a broader lead development ecosystem — and second, in terms of understanding what web development as a discipline is becoming — which Chris explains by drawing a distinction between platforms and programs. Sophisticated web development is no longer about creating discreet applications, but doing what he calls information logistics... Read Now About
Article Content Strategy After Content Marketing by Christopher Butler on August 15, 2013 Today I joined Blair Enns as a guest for a Win Without Pitching webcast on the future of content marketing. I spoke for a little over half an hour, which I've transcribed below and made nice for reading. (Long reading, I should say. This beast is almost 6,000 words, which should take you about 25 minutes to read. Pour some coffee. Find a nice chair.) Afterward, Blair and I chatted and took questions for a bit, which is not included below. I did include some thoughts on that portion at the end of the transcription... Read Now About
Article Content Strategy Craft by Christopher Butler on June 28, 2013 At some point today, take a few minutes to watch one of the short (3 min max) videos in this collection. These shorts reminded me of how critical a sense of craft is, even to us in the digital world. Craft remains relevant, even if what we make only exists on a screen. It's in how we simplify our code, how we word an email, how we share a new idea with a client, or even in how we respond with care when things don't go well... Read Now About
Article Content Strategy Responsive Design on the Ground by Christopher Butler on June 21, 2013 Last month I spoke at the UCDA Design Summit — called The Empowered Designer — in Asheville, NC. I did two sessions, both on responsive design. Below is the second part, in which I focused on some of the nitty gritty, implementation-oriented issues with responsive design. In part 1, I covered responsive from a more strategic, high-level perspective... Read Now About
Article Content Strategy Rethinking the Case Study by Christopher Butler on June 12, 2013 Over the past year, we've been carefully studying the stages of the buying cycle, getting better acquainted with our audience, and thinking deeply about how they inform our content strategy. As a result, we've emerged at the other side with the strong opinion that the case study is uniquely suited to speak powerfully to the most discerning prospects' concerns, and should be among the most important content we create. And yet, it's often the most ignored. Chris Butler thinks it's time we changed that, and in this article, offers a plan you can put in place today to write great, sales-focused case studies... Read Now About