Grocery stores employ many tactics to influence shoppers' purchases, including eye-level marketing, grouping products, canned scents, irrational pricing, point-of-sale items, and shuffling of stock. It's likely you've encountered and been influenced by these techniques before, especially if you came without a list. In fact, psychologists say that shoppers who plan their trips to the supermarket by assembling a list in advance are more likely to purchase the items they need and stick to the budget they expect. On the other hand, those shoppers who approach supermarket visits spontaneously are likely to buy more unnecessary items and spend more money. Grocery stores plan for the shoppers who don't plan; that's how they make a profit.
In the same way, any web development project should be planned well in advance to ensure that the goals, scope, budget and timeline are appropriate and achievable. The difference is that, unlike grocery stores, web development companies don't profit from clients who don't plan. When it comes to our clients, we're in this thing together, from start to finish.
This month, I'd like to review the steps involved in a web development project, paying particular attention to the aspects that are often overlooked or underfunded by our clients.