Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

How Marketing Agencies Can Create Business Generating Websites



This month, I'd like to present something a little different than our normal newsletter article. I'm excited to announce that our very own Mark O'Brien—Newfangled's President—has published a book with RockBench Press that covers a detailed, nine-step strategic planning process specifically developed for agency website projects. Its title, A Website That Works: How Marketing Agencies Can Create Business Generating Websites, says it all: a website that works is a website that sells.

I recently sat down for an interview with Mark to dig into some of the topics he covers in his book. That interview, fully transcribed on the next page, ultimately presents a comprehensive vision for what today's modern marketing website should be.

 

What You'll Learn

  • Why agency sites suffer from a lack of attention,
  • The true role of creativity in an agency website (hint: it's not just about inspiring the user),
  • How agencies can create an effective and sustainable content strategy,
  • and, How it all ties together to enable the agency website to attract, inform, and engage prospects.


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