This month, I'd like to present something a little different than our normal newsletter article. I'm excited to announce that our very own Mark O'Brien—Newfangled's President—has published a book with RockBench Press that covers a detailed, nine-step strategic planning process specifically developed for agency website projects. Its title, A Website That Works: How Marketing Agencies Can Create Business Generating Websites, says it all: a website that works is a website that sells.
I recently sat down for an interview with Mark to dig into some of the topics he covers in his book. That interview, fully transcribed on the next page, ultimately presents a comprehensive vision for what today's modern marketing website should be.
What You'll Learn
- Why agency sites suffer from a lack of attention,
- The true role of creativity in an agency website (hint: it's not just about inspiring the user),
- How agencies can create an effective and sustainable content strategy,
- and, How it all ties together to enable the agency website to attract, inform, and engage prospects.