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Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on August 5, 2011

I was away last week and yet the internet kept sending me stuff! Don’t’worry, I took care of the filtering for you and have collected only the good, essential stuff right here in this post. As usual, I’ve got...

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Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on July 22, 2011

...war on Nonsense. Like we’ve been saying for a long time now, robots don’t’read, people do, so, duh, write for people. You think the web is big? Just wait. Cisco predicts 50 Billion Things on the Internet by 2020....

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Stop Shouting. Start Teaching

a Publication written by Christopher Butler on February 11, 2013

...being blown. You don’t’feel the pen in your hand, or the surface of the desk under your arms. You’re somewhere in between your body and the blackboard. That’s the magic of learning; it’s transportational. Now, deep breath. Back to...

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Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on July 15, 2011

...we have various segments that don’t’always mix. Duh, right? But Google needed to hear it at the time and Adams’ presentation did that very, very well. Finally, this one speaks for itself: You Are More Likely to Survive a...

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Prospect Experience Design

How Should We Contain the Cloud? (or, Post-Desk Content)

an Article written by Christopher Butler on July 15, 2011

...Think about it: What do our digital files—our MP3s, MPEGs, ePubs, etc.—actually look like? I don’t’think we see them for what they truly are, a matrix of cascading ones and zeros. I think we probably just picture the latest...

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How Should We Contain the Cloud?

a Publication written by Christopher Butler on December 11, 2012

...Think about it: What do our digital files—our MP3s, MPEGs, ePubs, etc.—actually look like? I don’t’think we see them for what they truly are, a matrix of cascading ones and zeros. I think we probably just picture the latest...

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The Two Things About Lead Generation

an Article published on July 13, 2011

...functionality for registration forms, it’s worth it. It will keep your leads clean (less duplicate or conflicting data) and make life a lot easier on the site visitor as they don’t’have to repeatedly fill out forms as they browse...

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What is Our Tribe About?

an Article written by Christopher Butler on February 5, 2009

...Development for Advertising Agencies group on LinkedIn. We believe that our best shot at gaining influence and succeeding as a business is by actively sharing and educating the people whom we most want to work with. We really don’t’need...

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Are Blogs Really Today's Magazines?

an Article written by Christopher Butler on May 22, 2009

...hand-made stationery. Which isn’t to say that we or anyone else who writes for money isn’t doomed; we just don’t’have to buy paper by the ton roll, nor keep a support staff around nearly as large as our editorial...

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