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Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014

...else would. If you’re creating advertising for a software provider, visit its sales page, type in your credit card number, and use the technology like a real customer. If you’re helping a hotel with branding, reserve a room and see...

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Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014

...marketing automation. Here are a few other examples of beyond-the-basics campaigns you might want to consider. (Note that in each case, you’d be producing content that won’t exist on a standalone page in your site’s menu tree, but don’t forget...

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Content Strategy

Experimenting with Backbone/Marionette Template Organization vs. Performance

an Article written by Dave Mello on June 23, 2014

...and produces a single, static file containing all of my partials. 2. The first time a client browser loads the page, this rollup is retrieved in one http request. The contents of this file are then regex-ed into their respective...

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Book Review: "Who's Your Gladys?"

an Article published on August 23, 2013

...what makes Who’s Your Gladys? unique from some of the other choices on Amazon is, rather than simply being a 200-page academic treatise, it has a very practical structure. Each of the ten chapters is a case study, ending with...

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