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Article

What Do Your Prospects Want From Your Site?

an Article written by Mark O’Brien on February 9, 2012

...to succeed in its role of informing, it must be intuitively navigable. When people arrive at your site, regardless of the page on which they initially land, they need to have an intuitive sense of exactly where they are, what...

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Article

Email Marketing

What You Need to Know About Revenue Attribution with Marketing Automation

an Article written by Mark O’Brien on July 7, 2014

...through ten years of data and see which content has driven the most sales — is it the blogs, the webinars, the email campaigns, the whitepaper downloads, the case studies, the pricing page, the testimonials page, or some combination? Surely,...

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Article

Sparklines: Intense, Simple Word-sized Graphics

an Article published on November 12, 2008

...of data points can be scanned and digested quickly; and they are much more efficient in their use of page real estate than tables of numbers. An excerpt from Professor Tuftes chapter on sparklines in his most recent book, Beautiful...

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Article

Prospect Experience Design

The Search for an Efficient, Effective Prototyping Tool

an Article published on February 26, 2015

...be the responsible thing to do. It helps you manage expectations, leads to more informed questions and allows for better collaboration with the design team. Newfangled develops sites using WordPress (or our own proprietary CMS), so it made sense to...

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Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014

...doing things here at Newfangled, or advising clients, or writing or speaking out there in the world, this balancing act was always in the forefront of my mind. Just before the Fall — toward the end of August, in fact...

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Prospect Experience Design

A Closer Look at the Visual Inventory, Part 2

an Article published on April 28, 2015

In my last post, I introduced one of Newfangled’s design deliverables, the Visual Inventory, a catalyst for conversation about the client’s goals which provides concrete examples for the client to respond to. In that initial discussion, I focused on two...

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Article

Simple Usability Tests: Reviewing the Testing Process and Lessons Learned from the Trenches

an Article written by Lauren Clarke on May 26, 2011

Last week at Newfangled we ordered a few pizzas and gathered ’round our conference table for our monthly lunch and learn session. For my presentation, I wanted to review the simple usability testing process, show the team some examples of...

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Article

Content Strategy

Your content isn't just an asset, it's an employee.

an Article written by Christopher Butler on May 24, 2016

...subject that many more people than are likely to hire us are curious about. But still, almost 60,000 people have given Newfangled an average of 3 and a half minutes of their time, and almost 20% of them (~12,000) have...

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Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014

...to many of you, especially not to our clients who are already following the Newfangled model and using content to fuel their marketing automation activities. What I want to talk about today is the role of content in that equation,...

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Article

Promoting Your Website Content

an Article published on July 14, 2011

...our content through social media is not going to work for everyone, and what others do probably won’t work for us. But, I will use Newfangled as an example. Whenever we send a newsletter or post a new blog post,...

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