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Security and Shopper-Focused Technology

an Article written by Christopher Butler on May 11, 2011

...in to a web page, my browser asks me if I want to save that information so I don’t have to log in again next time. Additionally, some websites do this on their own, creating a unique cookie storing your...

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Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...in 2008. Current Project: Never just one! I am in the midst of illustrating three different features for Highlights Magazine, I just received a 32-page picture book from Scholastic to illustrate, and I am constantly working on the next line...

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Google Analytics Individual Qualification

an Article published on August 30, 2009

...is a screenshot of the page you’re brought to after completing the exam. Resources to use while taking the exam: Tool to build a regex to filter an IP range. Google API, the various tracking options Google offers. Cookies, what...

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Prospect Experience Design

Meet the new Village Fertility Pharmacy!

an Article published on August 7, 2009

...took from the design of their original site was to do away with a traditional home page, opting instead to have two main sections that focus on the needs of Village’s two types of site users: Patients (pictured above) and...

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Print Design Does Not Equal Web Design

an Article published on March 21, 2008

...printed page may as well say theres no difference between Mozart and Van Halen; its still music, right? Im not saying that general design principles cannot be applied to the web; good design is still good design. But the medium...

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Web Design 101: Jagged Text

an Article published on December 16, 2008

Question: Why does the text on my site look rough or jagged? Answer: Any editable text on a web page (you can highlight it with your cursor) is HTML text. HTML text is generated by your web browser and displayed...

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The Two Things about Website Measurement

an Article written by Christopher Butler on June 14, 2011

...should be qualified by another one: How many visits did your website get this week? But, how many of them converted? How many views did this page on your website get today? But, how many of them bounced? You see,...

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Simple Usability Tests: Reviewing the Testing Process and Lessons Learned from the Trenches

an Article written by Lauren Clarke on May 26, 2011

...out what’s included in the trip, how much it costs, and contact them to learn more about the trip. My friend proceeded to quickly find the first trip that mentioned the Grand Canyon, scan the trip detail page a bit,...

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The Google Chrome Comic

an Article published on September 19, 2008

...filled with techno-speak (my apologies to those who love reading white papers). It was a 37-page graphic novel by comic book artist Scott McCloud (his 1993 book, Understanding Comics is a great analysis of the medium). Scotts clean, demonstrative style...

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Its All About The Awards

an Article published on September 17, 2008

...I once received a client e-mail that read, I love my new site! You guys are f***ing awesome! You wont find that quote on Newfangleds testimonials page, but Ill take it over a Webby any day. Along with a paycheck....

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