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ArticleProspect Experience DesignStorytelling is the Future of the Web by Christopher Butler on June 30, 2010Most of the successful marketing campaigns that stand out in my memory all revolve around characters. Some of them are simply charismatic spokespeople, like Geico's gecko, Nationwide's "Greatest Spokesperson in the World," or, I suppose, Burger King's creepy king. Others keenly represent the intended customer—think way back to Wendy's "where's the beef?" lady, or more recently to Apple's mac and PC guys. In all of these cases, it was decided that a more compelling message could be created by using characters to tell a story, rather than putting the product itself front and center... Read Now About
ArticleTracking offline marketing efforts that bring traffic to your website by Brian Chiou on June 24, 2010Have you ever been to a conference where various businesses purchase booth space to promote their respective businesses? On or around the booth you will notice several things : -company logo front and center -company product (if applicable) -company paraphernalia (keychains, mugs, lanyards, etc.) -a happy employee who is eager to greet youThis post will discuss how we can leverage Google Analytics and the Newfangled tracking system to help show that the marketing dollars spent on the paraphernalia was well-spent.Once you know how to track the above, you can learn how to track your tweets, links in blog comments and just about anything you can think of that brings traffic into your website. Read Now About
ArticleProspect Experience DesignTime-Tested Design by Justin Kerr on June 22, 2010Highland Capital Partners is one of Newfangled's oldest clients. We started working with them in 2002 and completely redesigned their site in 2004. The current site design has changed little from its original form. It's not a flashy-looking site, adorned with the latest visual trends, but it's served HCP well for the past six years because of the following reasons: Read Now About
Article“Invisible” Wisdom, Part 1 by Chris Creech on June 21, 2010Training at Newfangled involves some required reading, so during my first week Chris handed me some books, one of which was Harry Beckwith's Selling the Invisible. I have to admit, I was fairly skeptical. The book was published in March, 1997—over 13 years ago. At that time, I had just celebrated my 9th birthday, and the internet was even younger. How could this book possibly relate to my work as an assistant project manager for a cutting-edge web development company in 2010? Read Now About
Article“Invisible” Wisdom, Part 2 by Chris Creech on June 21, 2010In my continued highlight of Harry Beckwith's Selling the invisible, I will focus on two aspects of marketing that apply perfectly to anyone in a technology or service industry. Read Now About
ArticleI Am The Average User by Lauren Clarke on June 16, 2010I like to think of myself as above average. I graduated magna cum laude from college, was always on the... Read Now About
ArticleWhat is your page’s real bounce rate situation? by Sarah Dooley on June 15, 2010So you know you want your site to have a low bounce rate. And it's easy enough to see what the sitewide average is Read Now About
ArticleAt 10 Years, a Thanksgiving by Mark O’Brien on June 15, 2010I had as hard a time falling asleep last night as I did on June 14, 2000, which was the night before my first day at Newfangled. I'm not sure why I couldn't fall asleep last night, I even went to bed early in preparation for my big day. Today wasn't any different from any other day, though: I had a few meetings, followed up on some leads, made a bunch of new business calls, and had some great conversations with various Newfangleders. Nevertheless, the significance of this day has been unavoidable to me. Read Now About
ArticleProspect Experience DesignNewfangled Mobile Suite FAQs by Katie Jamison on June 9, 2010It's been a very busy month since the launch of our new mobile suite. We've been having lots of conversations with clients about it, and now after a dozen or so web meetings under our belt, we've got a good sense of the FAQs our clients will have. Here's an overview of all these questions for anyone else out there curious about our mobile suite. Read Now About
ArticleContent StrategyOur Mobile Architecture Explained by Dave Mello on June 9, 2010When we recently rolled out our Mobile Suite offering, we saw the culmination of months of work building a solid and customizable set of tools. The trickiest, in some ways, was the addition of a mobile framework to our existing CMS. We had some clear goals and requirements defined from the onset, and the end result provides us with an elegant mix of new and existing development practices. Here's an overview of what we did... Read Now About
