Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
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Event Win Without Pitching Webinar published on August 15, 2013 Chris Butler presented a webinar on the future of content marketing... Read Now About
Article Content Strategy After Content Marketing by Christopher Butler on August 15, 2013 Today I joined Blair Enns as a guest for a Win Without Pitching webcast on the future of content marketing. I spoke for a little over half an hour, which I've transcribed below and made nice for reading. (Long reading, I should say. This beast is almost 6,000 words, which should take you about 25 minutes to read. Pour some coffee. Find a nice chair.) Afterward, Blair and I chatted and took questions for a bit, which is not included below. I did include some thoughts on that portion at the end of the transcription... Read Now About
Article Your Own Personal Canon by Christopher Butler on August 8, 2013 "We are, each of us, largely responsible for what gets put into our brains." It's an interesting notion, isn't it? It's certainly easy to say, especially if we're being prescriptive. But maybe being prescriptive is too easy. It leads us down unnecessarily judgmental paths, assigning "good" and "bad" in ways that might be suitable for us, right now, but not for everyone at all times. Take the internet, for example. Access to it can lead to decadence or edification. Ultimately, it's a neutral doorway. But the experience beyond it — and its qualitative measure — is entirely up to us. Another way of looking at it is this: We get to choose the voices in our heads... Read Now About
Article Jargon by Christopher Butler on August 6, 2013 Just because you don't speak the language doesn't mean you don't know anything. Judging someone's intelligence by their ability to communicate with you on your terms is an unfair — but sadly very common — practice. We do it to each other all the time. In fact, did you know that language barriers represent one of the most common biases in intelligence testing? On a smaller scale, any time you assume someone will know what you are talking about, you run the risk of being wrong. Whose job is it to fix that? Read Now About
Article Productivity Tool Review: Typecast by Justin Kerr on July 31, 2013 Last April I discovered a great productivity tool that helps me style web fonts on the fly using CSS and a browser. If you haven't tried Typecast yet, read my review and then try it for yourself. Read Now About
Article Explanations by Christopher Butler on July 30, 2013 We probably spend more time explaining things than anything else. Seriously, I've checked the timesheet data! New ideas. How things work. Best practices. Documenting it all. So what are we, really, but brokers of knowledge...? Read Now About
Article Setting up a Workflow Rule in Salesforce by Lindsey Barlow on July 24, 2013 Workflows in Salesforce are a fantastic way to automate certain business processes. You can create a rule, and based on certain criteria that you set, Salesforce can do a number of things, like send an email, create a task, or update a field. In this blog post, I'll walk through setting up a workflow rule, using one of Newfangled's rules as an example. Read Now About
Article Prospect Experience Design Scripts by Christopher Butler on July 23, 2013 I was sitting in the terminal, waiting to board my flight to Seattle. Technically, I'd only been on vacation for about 30 minutes; I was trying not to think about work. But then, a voice came over the loudspeaker... Read Now About
Article Fire by Christopher Butler on July 16, 2013 Just recently, I found myself chatting with a new colleague and friend at a dinner organized at the HOW Design Conference. As we waited for our main course to arrive, he asked me a great question: How do you keep inspiration and engagement alive on your team? Read Now About
Article How to Identify Your Browser Version and Clear Your Cache and Cookies by Tema Flanagan on July 15, 2013 In working with clients to troubleshoot bugs and review site upgrades prior to sending them live, the project managers at Newfangled often ask clients to identify their browser and browser version or clear their cache and cookies. With that in mind, I thought it might be useful to offer a quick primer on the concepts of “cache” and “cookies,” as well as instructions for looking up your browser info and clearing your browsing data. Read Now About
