Article Content Strategy Establishing a Healthy Writer/Editor Dynamic by Lauren O’Brien on February 7, 2017 Writing, like any creative expression, tends to bring about an emotional attachment from the author to the article. We can... Read Now About
Podcast Content Strategy How to Write Better Case Studies by Christopher Butler, Mark O'Brien and Lauren O'Brien on February 2, 2017 In this episode of the Expert Marketing Matters podcast, your hosts, Lauren Siler, Mark O'Brien, and Chris Butler demystify what makes a good case study and discuss intention in content creation. Listen Now About
Podcast Content Strategy Say It Again by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 19, 2017 In this episode of the Agency Marketing Matters podcast, your hosts, Lauren Siler, Mark O'Brien, and Chris Butler discuss coming up with messaging that is both creative and strategically focused. Listen Now About
Article Content Strategy Getting Team Buy-In for Your Content Marketing published on November 23, 2016 As a content marketing strategist, I work with many agencies across the country to get their content plans in shape.... Read Now About
Whitepaper Content Strategy A Predictable Struggle: Avoiding the Common Pitfalls of Digital Marketing by Lauren O'Brien, Chris Creech, Lindsey Barlow and Christopher Butler on November 17, 2016 In this white paper, four category experts from Newfangled have come together to identify the main issues across four operating... Access Now About
Article Content Strategy It’s Time to Stop Considering Your Marketing Spam by Lauren O’Brien on September 6, 2016 Many agencies we meet are eager to invest in a strategic content strategy but are squeamish about promoting their content to their marketing list. Learn the difference between "spam" and thought leadership, and how often you should be emailing your prospects. (It's probably more than you think!) Read Now About
Article Content Strategy Rethinking the Case Study, Again by Christopher Butler on August 26, 2016 Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I've ever published here at Newfangled. Every week, hundreds of readers discover our site through that one article, presumably because they've asked Google how to write a better case study. In fact... Read Now About
Article Content Strategy We have a podcast! by Christopher Butler on August 18, 2016 This month, we debuted our brand-new podcast, Agency Marketing Matters! We’ve been recording episodes for a while now, and will... Read Now About
Podcast Content Strategy Agency Marketing Matters, Episode 4: Don’t Forget That Content Marketing is Marketing by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 18, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss how over and over again, agencies (ourselves included, at one point) can forget to have a coherent direction in their content marketing that connects the efforts in an accountable way back to the bottom line... Listen Now About
Article Content Strategy Your content isn’t just an asset, it’s an employee. by Christopher Butler on May 24, 2016 How do you think about your content? If you’re at all like me, you probably think about it in a... Read Now About