As Newfangled's content strategist, my goal is to help our clients think strategically about how to plan, execute, and measure content strategies for their websites that are as effective as they are sustainable.
Prior to joining Newfangled, I spent five years working in book publishing before joining a small digital marketing firm as the Director of Content. My work history also includes stints as a pastry baker and as a farmhand on organic vegetable farms from northern Virginia to southern Spain. I currently serve on the Board of the Orange County Literacy Council and enjoy doing a little freelance food writing and copywriting on the side (I coauthored Sara Foster’s Southern Kitchen, published in 2011 by Random House, and am now working on a cookbook for UNC Press). I'm passionate about good food, good design, and a well-turned phrase, and I'm especially partial to swimming holes, bike rides, yoga, brunches, and the ukulele.
My Blog Posts
I recently wrote a piece for our blog about the changes we’ve made over the past several months to Newfangled’s internal content production processes — changes which amount to a new system for managing our content marketing and which have already proven themselves. Since putting this new system in place, our output has increased by 85%. Now that our system is solidified and proven, we want to offer it to you. more
Newfangled produces a lot of content of each month. I mean, really — a lot. That’s been the case for a long time, but we’ve recently experienced a pretty significant jump in output. Let me quantify that a little more concretely. Last month (January 2014), we published a whopping 20,000 words of content comprised of one newsletter, one case study, and ten blog posts. How on earth does a company of our size (there are about twenty of us on staff), with exactly zero full-time, dedicated writers manage to produce that much content? Well, we recently made some pretty significant changes in how we manage our content strategy. The payoff has been increased output and a more sustainable model. Here's what we've done to increase production by 85% and get more efficient, too... more
We recently published a piece on our blog laying out the reasons you should produce content for your business’s site: SEO, lead development, and sale. Assuming you're in agreement, the question then becomes: how can you tell — concretely, on the basis of data — whether your content is actually serving those goals? more