| 
| 
|
 BLOG | AUGUST, 2008 The Evolution of Banner Ads August 18, 2008 at 4:25 PMby Justin I've noticed that banner ads have evolved over time. From static billboards to flash-based interactive banners to "floating" ads (those have to be the most annoying) to 10-second commercials and mini movies. Today, I stumbled upon a mini website contained inside a standard 728 x 90 banner ad. The banner advertises a new type of litter box with three pull downs revealing a demo video, testimonials and an interactive diagram. I was impressed with how much layered information the banner was able to contain and I liked that I could explore the product without being jerked away to another site. I suppose it won't be long until these mini-site banner ads start sporting banner ads themselves.
 
|
    Sign Up to Receive our Weekly Blog DigestEach week we'll email you a summary of all the blog posts that we published so you can stay in the know.   Subscribe To Our NewsletterJanuary 2012 The Truth About Content |
Justin,
I think this is helpful, too, provided that the ad doesn't force itself over the page content without you engaging it. That drives me nuts. There is an HP ad on Cnet.com right now that plays a spreading animation over the page and makes it very difficult to stop. Meanwhile, you can't get to any of the links that show 'under' the ad's animation.
Did you see my post yesterday about pre-roll and pre-load ads?
Yes I did, Chris. The nice thing about this banner ad was that it let ME control what I wanted to see instead of getting in the way of the page content.