BLOG | APRIL, 2009

AdAge in a Recession

April 22, 2009 at 2:00 pm
by Christopher

I smiled when I saw this graphic on the cover page of AdAge from earlier this month (of course, I only received it in the mail today, along with last week's and this week's issues). But I appreciate their honesty, saying that ultimately, less ads doesn't necessarily mean less quality.

Advertising Age isn't the only magazine out there losing advertisers, and therefore, getting thinner. In fact, did you know that only 42 magazines saw ad page increases in 2008?

Mark | April 22, 2009 9:17 PM

Yes, most of the magazines I tend to read have been pretty slight lately- Wired, Seed, etc.

Andrew | April 22, 2009 9:31 PM

Chris, do you actually read AdAge? We used to get it but stopped our subscription after I realized that I never actually read it anymore- most of its content was stuff I was already hearing about online.

Chris Butler | April 23, 2009 11:01 AM

@Mark, Thanks for your comment. I also noticed that the last couple of issues of Wired have been thinner than normal, but I'm actually pleased with that!

@Andrew, I always flip through it, but you're right in that you need to separate the wheat from the chaff, and there's a good amount of chaff. I do like their blogs, though, particularly the AdAge Small Agency Diary blog.