Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Lauren Clarke

Project Manager

Lauren Clarke

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As a project manager, I work on new website projects and ongoing site upgrades. I guide our clients through the web development process from sale to launch—facilitating conversations between all involved parties—and offer ongoing support for the life of their site.

Before joining the Newfangled team, I received a degree in Elementary Education from the College of Charleston and worked in administration. I wouldn't have ever guessed that I'd end up working in web development, but I love what I do and enjoy learning new things every day and passing that knowledge on to our clients.

When not at Newfangled, I enjoy cooking and baking (I make a mean chocolate chip cookie), reading, and hanging out with my dog, Pepper.

A Sample Of My Work

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My Blog Posts

Email Tips (or, How to Stay Friends When Communicating By Machine)

October 19, 2012 at 8:00 am
There are lots of resources at our disposal when it comes to facilitating and managing communication during the web development process. At Newfangled, we've experimented with and researched several tools on the market and even developed our own software to manage internal communication. However, we still find that we most often rely on good, old-fashioned email in the majority of our interactions with clients during the web development process. The trouble with this is that even though email is a familiar tool to the majority of us that we use on a daily basis, we still make careless mistakes with this technology that can cost us valuable relationship equity with our clients...   more

Avoiding Advertising Overload on Your Homepage

February 14, 2012 at 10:00 am
I went to college in Charleston, South Carolina and still travel down there on a somewhat frequent basis. About 100 miles from the border of South Carolina, you begin to see billboards for a little place called South of the Border. Actually, it's not little at all. It's a sprawling mass of neon lights, novelty shops, and oversized sculptures of animals that are not—nor have ever been—native to South Carolina. And they are passionate about billboard marketing. Every few miles, there's a new billboard highlighting their world famous miniature golf course or enticing travelers to stop in to take a break and do some shopping. My personal favorite is a billboard featuring an enormous hot dog with the words "You never sausage a place." Classic.   more

The Anatomy of an Upgrade

September 8, 2011 at 9:00 am
Because we focus on building long term relationships with our clients, a large part of my job as a project manager involves managing site upgrades and maintenance work for existing clients. Here's an overview of how we handle that process at Newfangled.   more
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