Prospect Experience Design
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Two years ago, we listed all the things that should be on your mind before planning a rebuild — and there are many, from browser compatibility to budgeting. Even after all this time, much of that list remains the same today. But what has changed are the ways in which these individual factors are understood and handled. Since planning is naturally on our minds in January, we thought that this would be a good time to check in on this topic and bring it up to date...
Do you know what marketing automation is? Do you know which of your clients should be using it and which shouldn't? Should you be using it? If you'd like to polish up on the difference between lead scoring and lead grading, what time of day you should send email blasts and why, when HTML email makes sense and when it doesn't, and what drip campaigns are and how to effectively nurture web leads, then this webinar is probably worth your while.
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