As a Paid Media Strategist at Newfangled, I develop and optimize paid search campaigns to drive growth in revenue and brand awareness for our clients. By effectively incorporating paid media channels into the overall marketing strategy, I help firms gain more exposure with their ideal prospects, drive relevant website traffic, and increase sitewide conversions.
Before working with Newfangled, I spent nearly a decade working in Paid Search, SEO, and Web Analytics with both brands and agencies. What I enjoy most about Paid Media is the ability to use data-driven insights and targeted messaging to capture the right audience, at the right time.
Raised just outside of Birmingham, AL, I attended the University of Montevallo where I graduated with a BBA in Marketing and a minor studies in Sociology. An avid music lover, I relocated to Nashville, TN in 2015. You can most likely find me checking out a show at one of the many local music venues, enjoying the great outdoors with my dogs and girlfriend, rooting for my favorite sports teams, or playing video games with friends.