Hi, I’m Scott! I have 15 years of marketing experience consulting to and working in entrepreneurial and large corporate marketing roles. From leading marketing at an Inc. 500 software company, to directing integrated global marketing campaigns at large, public companies, I’ve gained a wide array of experience and honed my skills so I can help other marketers tackle modern day challenges by leveraging technology and digital marketing tactics.
With experience as a data scientist, I’m a lover of data driven experiments and the digital marketing tactics that drive them. Naturally, I’m a huge fan of testing marketing efforts to identify and expand on the ones that are most effective at achieving client goals. I really enjoy implementing digital marketing efforts that are on the bleeding edge and started working with marketing automation in 2007.
Originally from Tallahassee, FL, I enjoy college sports, especially Florida State football and North Carolina basketball. I earned a BBA from Emory University and an MBA from UNC. In the fall, if I’m not hanging out with my wife and two young daughters, you may hear me on ESPN radio talking about college football as analyst representing my college football news aggregator website.