Page worked for Newfangled as a Project Manager from 2012 to 2015.
Infinite scroll, lazy-load, auto-paging, or whatever you may call it, is a useful technique to save your users from having to click through pagination to see more of your content. However, doing a thoughtful implementation with a good user experience takes more than just installing a jQuery plugin. We'll go through ways to make the UX successful, and how to avoid common SEO pitfalls.
The design of form fields may not be the most exciting aesthetic challenge around, but making sure that your CTAs are designed to maximize their clarity and usability may have a larger impact on your bottom line that you might think. We'll go over some common user experience pitfalls that come up with the humble form field rectangle.
We see it all the time: Your site launched roughly 18 months ago. During the prototyping stage, you worked really hard with our team to devise a truly solid information architecture for your site. But then, your site launched. Over time, you've made ad hoc changes as needed, and suddenly the shine has worn off your information architecture. Here's how to remedy this common situation.
Having strong calls-to-action that are easy to notice, understand, and fill out is absolutely crucial for your site's conversion rate. However, don't fall into some common usability traps! Here's a simple usability guide to creating compelling, clear, concise CTAs.
Planning is a central part of any Newfangled project, and good planning starts with a lot of questions. In order for us to build a strong web platform that really represents the unique nature and value of our clients, we need to first understand who they and their prospects really are.
Parallax design is the hot new trend, but it's not always a good idea to base your site around it. Parallax can have major implications for SEO, usability, and the conversion rate of your site. Worst of all, Parallax is the single easiest way to make your site look dated in the next 18 months.
Your users look at a lot of websites, and are really familiar with most of the standard conventions out there already. Fight cognitive dissonance and usability problems in your designs by using all of the knowledge and experience your users already have. Present your calls-to-action in a way that doesn't confuse or send mixed messages.
With iOS 7, Apple introduced a lot of usability missteps in favor of visual design. They cleaned the interface up, rather than organized it carefully. Don't fall into that trap! Here's how to focus on the usability issues that get forgotten during the design process.