Page Laubheimer

Newfangled Alumni

Page worked for Newfangled as a Project Manager from 2012 to 2015.

Recent Articles
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Prospect Experience Design

User Onboarding Analysis

User onboarding analysis gives stakeholders a view of what it’s like to sign up for a service currently to determine what things you should be scrutinizing in A/B testing after a redesign.
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Article
Prospect Experience Design

The Perils and Pitfalls of the Lazy-Loading Landing Page

Infinite scroll, lazy-load, auto-paging, or whatever you may call it, is a useful technique to save your users from having to click through pagination to see more of your content.  However, doing a thoughtful implementation with a good user experience takes more than just installing a jQuery plugin.  We'll go through ways to make the UX successful, and how to avoid common SEO pitfalls.  

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Article
Prospect Experience Design

Designing CTA Form Fields for a Better User Experience

The design of form fields may not be the most exciting aesthetic challenge around, but making sure that your CTAs are designed to maximize their clarity and usability may have a larger impact on your bottom line that you might think.  We'll go over some common user experience pitfalls that come up with the humble form field rectangle.

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Prospect Experience Design

Maintaining Great Information Architecture Over the Lifespan of Your Website

We see it all the time: Your site launched roughly 18 months ago. During the prototyping stage, you worked really hard with our team to devise a truly solid information architecture for your site. But then, your site launched. Over time, you've made ad hoc changes as needed, and suddenly the shine has worn off your information architecture. Here's how to remedy this common situation.

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Content Strategy

Why We Ask Our Clients So Many Questions

Planning is a central part of any Newfangled project, and good planning starts with a lot of questions. In order for us to build a strong web platform that really represents the unique nature and value of our clients, we need to first understand who they and their prospects really are.  

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Prospect Experience Design

Parallax is the New Flash

Parallax design is the hot new trend, but it's not always a good idea to base your site around it. Parallax can have major implications for SEO, usability, and the conversion rate of your site.  Worst of all, Parallax is the single easiest way to make your site look dated in the next 18 months.  

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Prospect Experience Design

Button Usability and the Bagel Shop Conundrum

Your users look at a lot of websites, and are really familiar with most of the standard conventions out there already.  Fight cognitive dissonance and usability problems in your designs by using all of the knowledge and experience your users already have.  Present your calls-to-action in a way that doesn't confuse or send mixed messages.  

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Prospect Experience Design

Clean Up on Aisle 7

With iOS 7, Apple introduced a lot of usability missteps in favor of visual design.  They cleaned the interface up, rather than organized it carefully.  Don't fall into that trap!  Here's how to focus on the usability issues that get forgotten during the design process.  

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