As a Paid Media Strategist with Newfangled, I consult with clients to define how business goals align with paid channel opportunities, and I design digital campaigns that drive audiences to take desired actions.
Through my 15 years of digital marketing experience, I’ve found that businesses see success when they leverage their unique assets and market position in tackling paid media. I enjoy the process of discovering the best angle to apply the power of digital advertising, whether that’s reaching more of an ideal buyer profile, extending a regional presence into wider visibility, or leveraging internal expertise to increase engagement and the sales that follow. I also focus on making data visible so clients can see the realities of their current state and progress and growth over time.
I earned a BS in Design from UNCG, starting my career in the event marketing industry. A native North Carolinian, I enjoy time outside with my family and a close-knit group of friends. I’m a real estate and architecture enthusiast, and a fan of live music, especially bands featuring horn sections.