As the Director of Paid Media, my purpose is to leverage innovation and historical results to drive the paid media offerings for our clients. I work by getting into the mindset of your audience – understanding where they are, what they need, and how we can provide a solution for them. I carefully craft your paid strategy for success, then work with your Paid Media Strategist to meticulously analyze the results and pivot to capitalize on what’s working. I thrive on evolution, and my goal is to constantly evolve Newfangled’s paid strategy to ensure it stays ten steps ahead – whether it be of your competition or the platform changes, my eyes are glued to the future.
An Upstate NY native, I graduated from Rochester Institute of Technology with a degree in Advertising and Public Relations. Before joining Newfangled, I worked as a Director of Digital Marketing at a NY agency, observing and learning every facet of agency life from SEO and content, to paid media and client relationships. I like to think of myself as a unique blend of technical and creative. I love solving the problems, but also translating to you how we arrived at the solution!
When I’m not geeking out about a digital campaign or obsessing over conversion rates, you can catch me hanging with my docker pup Mozz, crafting handmade cards, or making music!