Michelle Arnold

Paid Media Strategist

As a paid media strategist, I enjoy analyzing data and finding creative and interesting ways to accomplish your business goals. No business’s paid media strategy is identical and using my analytical skills to find what works best for you is one of the most rewarding parts of my job. Aside from analyzing data, I thoroughly enjoy creating relationships with everyone I work with. Knowing who is behind the scenes in your account “pushing the buttons” is crucial. I then hone these relationships to better understand the pulse points of your business, allowing for greater transparency and ultimately a true partnership.

I was born and raised in Pennsylvania where I attended York College of Pennsylvania and graduated with a B.A. in Professional Writing. Prior to joining Newfangled, I spent 7 years in the digital marketing world experiencing almost all facets of the industry. My previous experience in content writing, PR outreach, SEO, and technical SEO all help with my holistic approach to digital marketing. Although my degree is in writing, I enjoy analyzing metrics and following a searcher’s journey through data trends. 

When I’m not analyzing trends I enjoy snuggling up with my pug Sophie, and my favorite Thundercat, Milo. I also enjoy staying active whether it’s teaching spin class, traveling to Utah to hike Angel’s Landing, or playing ultimate frisbee. All of that activity helps fuel my love of food and passion for french fries!