Melissa Hucal

Content Marketing Writer

As humans, we’re bound together by stories. There’s scientific research to back that claim, but what it really comes down to is this: Stories draw us in. Good stories make us feel connected. And the best stories encourage us to become invested. 

Content Marketing is that balance of the science and the art of storytelling. How do we find the stories that will draw your prospects in, connect them to your business and make them feel most invested? And how do we share stories in a way that is unequivocally, authentically you? As a Content Marketing Writer, it’s my job to mine for your stories, uncover the best ones and then help you tell them in the most impactful way. 

While I started as a journalism major in college, my career path quickly evolved into corporate communications, public relations and marketing. Writing, though, has always been the undercurrent. From corporate sustainability reports to a “mom blog” about events going on in the community, my goal has always been to connect readers with the most relevant stories.

Outside of the content marketing and writing worlds, you can find me hanging out with my two teenage sons, perusing used book stores to add more historical fiction titles to my shelves, or in my kitchen making yet another attempt to perfect the French macaron.