Good content is the cornerstone of any effective marketing strategy. And as a Content Marketing Strategist, it’s my job to help you identify what effective means for your business. We will get to the “why” behind your brand in order to discover who your target audience is, what kind of messaging will resonate with your prospects, and the most impactful way to deploy that messaging to meet your goals.
My natural curiosity and theatre background give me a unique perspective in the marketing world. I love “getting into character” and putting myself in the mindset of a target persona to determine what type of content they want to see and where they want to see it.
Prior to joining Newfangled, I worked for a full-service digital marketing agency where I built the foundation for a content marketing offering. I was able to observe firsthand the important role authentic, relevant, and educational content plays in building awareness and trust between brands and their clients or customers.
I currently call Upstate New York home but will never say no to a road trip. In my free time you can catch me taking said road trips with my husband, unwinding with a good book, and being endlessly entertained by our two cats, Callie and Olive.