Jillian worked for Newfangled as a Project Manager from 2009 to 2010.
Recent Articles
Article
Prospect Experience Design
Screencast: Using Keyword Data to Improve Your Site
This is the final installment of a three-part series about search keywords and how they
relate to your website. Today we will discuss how to use keyword data to make decisions that will improve your website.
Brian Chiou and Jillian Kuhn will be hosting these collaborative screencasts regularly, focusing on topics that are important to you and your website.
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How to Improve Your Bounce Rate
Bounce rate is one of the most important analytics metrics for your website. When you're looking at specific pages on your site, especially in
terms of the search keywords that bring visitors to those pages, bounce
rate indicates the number of people who come to one landing page on
your website and then leave without viewing any additional pages.
You should constantly strive to lower your bounce rate. The lower your bounce rate, the more people are digging deeper into your site's content
Article
Tracking Downloads in Google Analytics
One of our Total Managed Support clients,
showcases its expertise through a variety of downloadable assets: white papers, brochures, data sheets, etc. These downloads are organized in a global Knowledge Center and featured site-wide in marquees and call-to-action widgets.
However, because these assets are downloadable files (as opposed to, say, on-page content), they are much more difficult to track. Our basic Google Analytics setup does not automatically monitor download links, so our client was missing out on a wealth of data about the site's visitors and the performance of their downloads.
Article
Bringing the Right Visitors to Your Site
"It's up to you as a website administrator to carefully craft your meta description, meta title, and the content on the page so that they match the intentions of the users visiting your site."
This line, from a recent screencast in which I discussed keywords and "user intent" with Brian Chiou, really stood out for me. It hits the nail on the head in terms of basic things you can do to improve website traffic and user engagement. Accurate keywords in meta data and site content are some of the easiest and most effective tools available to our clients - yet so many overlook them!
Article
SteriPEN: On the Web AND in a Store Near You
To celebrate the successful Go Live of the new SteriPEN.com, Steve G, George, and I walked next door to check out the SteriPEN product first-hand!
Many of our clients sell intangible services or B2B deliverables, and few are located anywhere near our North Carolina office... But the SteriPEN is sold right in our neighborhood! As Steve G says, "it's refreshing (water pun intended) to think about an actual physical consumer item."
Article
Prospect Experience Design
The New My.Newfangled.Com
Two weeks ago, after much planning but with little fanfare, we rolled out the new My.Newfangled.Com! We previewed the new My.Newfangled.Com and explored how it fits into our overall website management strategy in our Coping with Complexity newsletter - but here's a real behind-the-scenes tour, now that the upgrade is live.
My.Newfangled.Com is a special portal that consolidates our clients' information in one place, under one login. The "new and improved" site offers immediate access to the prototype, design profile and layouts, staging site, live site, and Google Analytics through tabs at the top of the page...
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Short and Sweet Website Copy
Less is more when it comes to website copy.
Think about it. When you visit a website, do you carefully read every single word on the page? I doubt it. Very few people do! In fact, according to research on useit.com, "users will read about 20% of the text on the average page."
To combat this problem, your website needs strong, concise copy...
Article
Content Strategy
How to Give New Life to Your Old Website
You launched your website a few years ago. At the time, it featured the latest and greatest technology... But now your once-top-notch site seems to be lagging behind...
More and more of our clients are finding themselves in this situation. Technology evolves so rapidly that it can be hard to keep up, and a site that's only a couple years old seems ancient! If your site falls into this category, here are a few options you can consider...
Article
Prospect Experience Design
Creating the New CDISC.org
The Newfangled
team has been pretty busy this week... We just launched another
brand new website: www.cdisc.org!
This site, for
CDISC (Clinical Data Interchange
Standards Consortium), is the first that I've seen through
from conception to launch, so I'm personally really excited about it!
Plus, this was such an enjoyable project to work on! From productive
prototyping meetings and gorgeous design to a flawless whitescreen
and thorough content entry– everything went so smoothly...
Article
Prospect Experience Design
Corporate Technologies Site Launch
We're proud to welcome cptech.com to the Newfangled family.
Corporate Technologies came to us for a complete redesign and reorganization of their website.
Clearly, the most striking difference between the old and new sites is Justin's sleek design. Take a look at a side-by-side comparison of the new site design...