As Newfangled’s Director of Digital Engagement, I steer the initiatives for our clients’ paid media strategies. I possess a genuine passion for diving into our clients’ businesses, gathering a firm understanding of their goals, and developing practical plans that yield profitable results. Whether your focus is brand awareness, website traffic, or lead generation, I work to find your prospects online and create intelligent paid media campaigns to effectively market to them.
We are entrenched in a time when online advertising is crucial to most businesses’ success. Your customers are online every day and your expertise must be discoverable to them. But how do you reach your right fit customer online? Which platform is going to be most effective for your message? With more than 10 years of digital marketing experience, I have a deep understanding of how paid media answers your marketing questions. On any given day, you will find me analyzing a website’s traffic, studying the performance of an active marketing campaign, or engineering new ways to optimize for a better return on investment.
I grew up in a small beach town along the Massachusetts coastline. After graduating college in Boston with degrees in both Architectural Engineering and Industrial Design (and a short stint living in Connecticut), I opted to move back to the “beach life,” but in beautiful Wilmington, NC. When I’m not at my desk, I’m usually working on my latest DIY project or coaching a basketball game.