As a Paid Media Strategist at Newfangled, I work with our clients to help their paid search and paid social efforts reach their highest potential. I recommend the best mix of messaging and targeting for their specific goals, and make data-driven campaign optimizations.
As someone with a passion for all things digital marketing, I find paid media to be an exciting mix of creative problem solving and data analysis. Since the start of my career, I’ve worked with a variety of paid media clients across many industries.
I graduated from University of Massachusetts Amherst with a B.S. in Marketing and a minor in Information Technology. A few years later, I packed up and moved out to Southern California to escape the New England winters. In my spare time, I enjoy exploring one of San Diego’s many hiking spots with my dog, Milo.