As a marketing technology strategist at Newfangled, my role is to work with clients to help them maximize their use of CRM and Marketing Automation with the goal of generating more qualified leads. Through the use of these systems, I consult clients on best practices in SEO, targeted email marketing, lead scoring, automated campaigns, and ROI reporting. Through ongoing training, we work together to master the new systems and optimize them to generate high-quality leads through their website and digital marketing efforts.
I grew up all over West Africa (Ghana, Ivory Coast, Senegal, Mali, and Togo, specifically), then played collegiate soccer at Campbell University in Buies Creek, North Carolina while earning my undergraduate degree. Now Raleigh is my home, where I enjoy playing soccer in multiple adult leagues, exploring the ever-evolving restaurant scene, and discovering binge-worthy television.