Chris Creech worked for Newfangled as Director of Strategy from 2010 to 2017.
Chris Creech
Newfangled Alumni
Recent Articles
Article
Five Email Design Tips to Increase Engagement
by Chris Creech
on November 2, 2016
A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to...
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Article
Prospect Experience Design
Four Tips for Designing Functional Forms
by Chris Creech
on August 10, 2016
Good form design is as much about function as it is design. While forms are not often the prettiest part of your site, they are critical to its success. Thus, following these four best practices when designing your forms will help you capture more leads through your website.
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Article
Email Marketing
How Outbound Marketing Enhances Your Inbound Efforts
by Chris Creech
on February 15, 2016
The most effective digital marketing plans strike a very specific balance between inbound and outbound marketing strategies. Learn how your outbound marketing can improve the effectiveness of your inbound strategy.
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Article
Email Marketing
A Look at Our Lead Qualification Process
by Chris Creech
on October 6, 2015
A phrase you’ll often hear if you hang around the Newfangled office is “highly-qualified leads.” It’s a term we talk...
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Article
Benchmarking the High-Performing Agency Website Part III:
Content Creation, Website Traffic, & Conversions
by Chris Creech
on July 23, 2015
Our third and final benchmarking series post, highlighting the target numbers you should be hitting each month for content creation, website visitors, and conversion rate. These numbers are based on our study of high-performing marketing agency websites.
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Article
Email Marketing
Selecting a Marketing Automation Platform
by Chris Creech
on June 9, 2015
Choosing a marketing automation vendor can be a very difficult decision: There are lots of vendors to choose from, and many variables that need to be considered. At the Newfangled Seminar, we took an objective look at six of the top providers of marketing automation software.
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Article
Email Marketing
Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness
by Chris Creech
on March 30, 2015
Based on our first-hand research, we have put together a set of benchmarks for high-performing agency websites. I am breaking...
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Article
Video: Newfangled Seminar Introduction
by Chris Creech
on March 12, 2015
About a month ago, Chris, Mark, Lauren and I all took a little field trip over to Fearrington Village to get...
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Article
Email Marketing
The Newfangled Seminar: Building a Lead Development Ecosystem
by Chris Creech
on February 27, 2015
Since starting at Newfangled in 2010, I’ve been a fairly direct witness to a lot of change. I’ve moved from...
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Article
Email Marketing
Strategy Sessions: Defining deliverability, inbox placement and email engagement
by Chris Creech
on February 6, 2015
In the second installment of our Strategist Video Series, Lauren and I try to shed a little light on a...
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