Ali Amoroso

Director of Content Coaching

The best content establishes trust, breathes authenticity, and provides readers with true value. That’s the kind of content that can serve as the backbone of your digital marketing efforts to drive new business. Nothing less. Content coaches lead the charge by working with firms to plan content specifics. As Newfangled’s Director of Content Coaching, I steer our team of coaches in how best to transform our clients’ in-house knowledge into precisely that — content that builds credibility and nurtures prospects.

Once you’ve partnered with Newfangled, your content strategy is no longer about hypothetical thought leadership. It’s about choosing the right topics to develop, learning how to better craft your content’s connection with your target audience, and optimizing your content marketing tactics based on what works for your firm. I know what it feels like to be in the marketing hot seat. I’ve worked as a marketing manager across a variety of industries — banking, legal, hospitality. But smart content (backed with the right promotion plan) is a powerful tool that will change your marketing.

A bit of a rolling stone, I’ve lived in many regions across the U.S. Montana is currently my home (Muir’s adage that ‘the mountains are calling’ is pretty accurate in my case), and you can find me hiking the hills, floating the rivers, and skiing the powder. Life’s an adventure, one that I’m very glad brought me to Newfangled.

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