Sr. Digital Marketing Strategist

Newfangled is seeking an experienced Sr. Digital Marketing Strategist to join our team. This client-facing role requires a comprehensive understanding of integrated digital marketing campaigns and a passion for achieving client marketing goals. With at least 5 years of experience in digital marketing, including expertise in paid media, the ideal candidate will collaborate closely with Account Managers and specialists across various disciplines to craft and execute effective marketing strategies.

Primary Functions:

  • Marketing Strategy Creation: Develop comprehensive digital marketing strategies that align with client objectives.
  • Campaign Monitoring and Performance Analysis: Track campaign performance, analyze data, and make recommendations for optimization.
  • Client Communications: Focus on effectively presenting and advocating for your marketing strategies to clients, ensuring their confidence and buy-in to your marketing vision.
  • Coordination with Internal Teams: Work collaboratively with internal teams, including paid media strategists, content strategists, email strategists, and content marketing writers.
  • Positively Contributing to Newfangled’s Culture: Engage actively in team initiatives and contribute to a positive work environment.

Responsibilities:

Marketing Strategy Creation:

  • Design and implement digital marketing strategies that effectively meet client goals.
  • Stay current with industry trends and apply best practices in strategy development.

Campaign Monitoring and Performance Analysis:

  • Regularly monitor and assess campaign performance using analytics tools.
  • Provide actionable insights and recommendations based on performance data.

Client Communications:

  • Present marketing strategies to clients with confidence and clarity, persuasively conveying the value and vision of the proposed plans.
  • Engage in active dialogue with clients, addressing their concerns and adapting presentations to suit their needs and preferences.
  • Foster trust and build rapport with clients, ensuring they feel understood and their objectives are being met.
  • Collaborate with internal teams to ensure a unified approach when communicating strategies and results to clients.

Coordination with Internal Teams:

  • Collaborate with various team members to ensure a cohesive approach to client campaigns.
  • Facilitate smooth workflow and integration of various marketing disciplines.

Positively Contributing to Newfangled’s Culture:

  • Actively participate in team meetings and company activities.
  • Foster a collaborative, creative, and inclusive team environment.

Qualifications:

  • Minimum 5 years of experience in digital marketing
  • Experience developing full funnel campaign strategies leveraging paid media, email, and content assets
  • Experience developing LinkedIn and/or Google Ads campaigns
  • Excellent communication and interpersonal skills
  • Strong analytical skills and experience with marketing analytics tools
  • Ability to work collaboratively in a team environment

Benefits of Working at Newfangled:

  • Full individual health and dental insurance
  • $50,000 life insurance benefit, plus long and short-term disability
  • 401k with matching up to 4%
  • Profit share bonus system
  • Smartphone reimbursement
  • Health/wellness program reimbursement
  • 9 company holidays, plus a week-long break between Christmas and New Year’s
  • Annual company retreat
  • “Take it as you need it” PTO policy
  • Paid 4 week sabbatical every 5 years
  • Fully remote company
  • Paid family leave (after 1 year of employment)
  • The opportunity to do meaningful work at a place that sincerely values the success and happiness of its employees and clients alike’

Please email lauren.obrien@newfangled.com with your resume and cover letter to apply.