Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Article Simple but Good Example of Video Made for the Web published on November 25, 2008 I saw an article today from 37Signals that mentioned video artist Jason Polan. He makes simple video explanations using voice over and a sharpie. Below is an example of a video he did for the state bar of Texas. You can also see a video by Polan on the Criterion Collection homepage. Read Now About
Article Video Overload! published on November 25, 2008 Our upcoming WebSmart Newsletter will be all about video on the web. In preparing for this article, Ive encountered a huge amount of information on online video, its overwhelming! Ill reference it in the newsletter, but Id suggest checking out this past weekends New York Times Magazine, which was a special issue devoted to screens. The articles cover entertainment, technology and advertising and will certainly provoke discussion, especially among our agency friends. Check out the Immersion video and read the entire Screens issue. Read Now About
Article Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning published on November 14, 2008 This third point is so rich that Ive opted to include Davids full text instead of writing a summary. Again, the entire paper can be downloaded from Recourses.com. The third thing that principals struggle with is how to position their firm. The role of marketing is one of the most misunderstood aspects of management. Read Now About
Article Sparklines: Intense, Simple Word-sized Graphics published on November 12, 2008 Back in September, I attended a workshop by Edward Tufte entitled, Presenting Data and Information. Professor Tuftes contributions to the field of information design are well known within the design community and his workshop covered material from all four of his books.Aside from Tuftes purple hatred of PowerPoint, the most intriguing component of the workshop was his lecture on sparklines. These thumbnail-sized graphs are simple in form but contain an enormous amount of data. Using sparklines, a wide range of data points can be scanned and digested quickly; and they are much more efficient in their use of page real estate than tables of numbers.An excerpt from Professor Tuftes chapter on sparklines in his most recent book, Beautiful Evidence is available on his website. Dont be indimidated by the length of the web page, only 15% of it is content from the book, the remainder is posted comments and sparkline examples. Read Now About
Article Self Evaluation: Response to Bakers Common Struggles in Firms, Measuring Profitability published on November 11, 2008 Second Struggle The second thing that principals struggle with is proper systems to be profitable.Once again, I can relate. While weve been consistently profitable for quite a few years now, we know weve been missing the mark with hitting what Baker would refer to as our utilization goal. Weve had huge difficulties with this and, while there are many examples, the most telling example of our growth in this area is tracking time. Read Now About
Article Creative Questionnaire: Eric Karjaluoto published on November 7, 2008 Eric Karjaluoto is the creative director at smashLAB and the founder of MakeFive. As impressive as that sounds, hes willing to do whatever it takes to get things done – whether its building comps or taking out the trash. Eric received his diploma in painting from the Emily Carr Institute in Vancouver, British Columbia. You can follow his life or read his thoughts on design at erickarjaluoto.com Read Now About
Article Election Night = Sysadmin Nightmare published on November 4, 2008 datacenterknowlege.com has an interesting look at how some of the more high-traffic political sites are ramping up for the inevitable election night onslaught. While some of the issues are pretty specific (such as real-time graphics), a lot of the concepts are just general good practice. Political Sites Scale Up for Election Night Traffic Read Now About
Article Some Helpful Repositories published on November 4, 2008 Lately there have been a few repositories that Ive found helpful while researching different topics. Read Now About
Article A Nice Social Media Story published on November 3, 2008 Yesterday morning, Katy (my wife) and I went to a new store that one of our clients just opened (3Cups.net - the site is going live this week). Chris Butler and Carolyn (his wife) happened to walk in right behind us. It was very nice.Chris, being the diligent guy he is, checked his feeds yesterday morning and found that one of our clients, Jill Whalen of HighRankings.com found a bug on her site and mentioned it in a Twitter tweet, and she has Twitter and Facebook fused. Now, Jill is one networked lady, so she basically told thousands of people that her site had a bug before we even knew about it. Fortunately, Chris was among those thousands. He promptly issued an APB to our developers and within two hours - early on a Sunday - the bug was fixed and we let Jill know via a comment on her Facebook page. Read Now About
Article Managing Your Online Reputation by Christopher Butler on October 30, 2008 When I was a college resident adviser, my boss would frequently challenge me with the same irksome rhetorical question-- likely because he knew it vexed me, but also because it was an effective way to get me to really think about how I did my job. He'd tilt his head ever so slightly, raise one eyebrow, and say, "Chris, is perception reality?" I always wanted to answer "no," valuing the absolute truth over what might be someone else's incorrect perception of me. Yet I also sensed that the answer was "yes," because someone's perception could often be their only real experience of me. So is perception reality? For many companies, the answer is certainly yes. Customers and potential customers will define a company's reputation through their collective influence. Whether by word of mouth, written reviews, news stories, or public complaints, the customer's perception is what shapes the reality of a company's reputation. Read Now About