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ArticleEmail MarketingWhy Marketing Automation Programs Fail, Part 2: Training and Guidance by Chris Creech on February 10, 2014As a follow-up post to last week's look at why marketing automation implementations can fail, I wanted to highlight another common recipe for failure - having great robust marketing automation tools, but not knowing how to use them and not having the proper training and guidance to use the effectively. Read Now About
ArticleEmail MarketingWhy Marketing Automation Programs Fail: it’s Not the Software, it’s Your Expectations by Chris Creech on February 3, 2014I recently read that three out of five marketing automation implementations fail. Three out of five! That’s a 60% failure rate. That is alarming, but I don’t think that the reason that most of those fail is due to the software itself — there is some great MAT software on the market right now. The reason they usually fail is ultimately due to misguided expectations on the part of companies using that software. Here's a quick look at how to set your expectations realistically and set yourself up for success. Read Now About
ArticleEmail MarketingHow Gmail Image Caching Is Affecting Your Email Data by Chris Creech on January 7, 2014Gmail is now loading all images by default. Good news, right? Here, we're taking a look at both the good and the bad when we observe this change through the eyes of an email marketer. Read Now About
ArticleEmail MarketingMarketing Automation Takeaways from Dreamforce by Chris Creech on December 9, 2013There was a lot to take in at the 2013 Dreamforce conference. I took note of a few key themes that emerged regarding the use of marketing automation and email marketing. Read Now About
ArticleEmail MarketingSample Automated Marketing Programs – part 4 by Chris Creech on November 12, 2013What happens to the leads that acrue over time that signed up at one point, but have not been active for a long stretch of time? Usually, they just sit there taking up space in your database. Why not build an automated program that will encourage them to re-engage, and if they don't, remove them from your list? Read Now About
ArticleEmail MarketingSample Automated Marketing Programs – part 3 by Chris Creech on November 7, 2013Once you have leads in your marketing automation system, you will want to nurture them through the buying cycle. I have put together a simple program that illustrates how this can be done by utilizing your content strategy and a marketing automation program. Read Now About
ArticleEmail MarketingSample Automated Marketing Programs – part 2 by Chris Creech on November 4, 2013Nurturing new email subscribers is a big task to do manually, but with marketing automation, we can follow-up with those subscribers and encourage them to take further action and hopefully turn into a good new business lead. Read Now About
ArticleEmail MarketingSample Automated Marketing Programs – part 1 by Chris Creech on October 28, 2013A great automated program for those just starting out with marketing automation is one that sends a series of emails to new clients/customers, helping answer common questions and giving them the opportunity to provide feedback via a survey or testimonial. Read Now About
ArticleEmail MarketingIncreasing Email Deliverability by Chris Creech on October 1, 2013If you are spending the time and resources to invest in marketing automation and email marketing, then you should make sure that you are taking all of the proper steps to achieve high email deliverability. What follows is a list of the various items that affect deliverability and what you can do to increase the percentage of your email messages that make it into your contact's inboxes. Read Now About
ArticleEmail MarketingAvoid Marketing Automation Struggles – Plan Ahead by Chris Creech on August 29, 2013Marketing automation is exciting, but don't let the hype blind you from the potential hurdles. We have identified a couple of common struggles that can be easily avoided if the proper time and consideration is given to them during the early planning stages of your new website. Read Now About
