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Article Email Marketing We Have Marketing Automation…Now What? by Chris Creech on March 27, 2014 You've taken the plunge and made the investment in purchasing marketing automation software. Now you have all of these tools at your disposal but are unsure where to begin. The good news is that if you keep a few key principles in mind to focus your efforts in the right places, then you should see success in no time! Read Now About
Article Email Marketing Why Marketing Automation Programs Fail, Part 2: Training and Guidance by Chris Creech on February 10, 2014 As a follow-up post to last week's look at why marketing automation implementations can fail, I wanted to highlight another common recipe for failure - having great robust marketing automation tools, but not knowing how to use them and not having the proper training and guidance to use the effectively. Read Now About
Article Email Marketing Why Marketing Automation Programs Fail: it’s Not the Software, it’s Your Expectations by Chris Creech on February 3, 2014 I recently read that three out of five marketing automation implementations fail. Three out of five! That’s a 60% failure rate. That is alarming, but I don’t think that the reason that most of those fail is due to the software itself — there is some great MAT software on the market right now. The reason they usually fail is ultimately due to misguided expectations on the part of companies using that software. Here's a quick look at how to set your expectations realistically and set yourself up for success. Read Now About
Article Email Marketing How Gmail Image Caching Is Affecting Your Email Data by Chris Creech on January 7, 2014 Gmail is now loading all images by default. Good news, right? Here, we're taking a look at both the good and the bad when we observe this change through the eyes of an email marketer. Read Now About
Article Email Marketing Marketing Automation Takeaways from Dreamforce by Chris Creech on December 9, 2013 There was a lot to take in at the 2013 Dreamforce conference. I took note of a few key themes that emerged regarding the use of marketing automation and email marketing. Read Now About
Article Email Marketing Sample Automated Marketing Programs – part 4 by Chris Creech on November 12, 2013 What happens to the leads that acrue over time that signed up at one point, but have not been active for a long stretch of time? Usually, they just sit there taking up space in your database. Why not build an automated program that will encourage them to re-engage, and if they don't, remove them from your list? Read Now About
Article Email Marketing Sample Automated Marketing Programs – part 3 by Chris Creech on November 7, 2013 Once you have leads in your marketing automation system, you will want to nurture them through the buying cycle. I have put together a simple program that illustrates how this can be done by utilizing your content strategy and a marketing automation program. Read Now About
Article Email Marketing Sample Automated Marketing Programs – part 2 by Chris Creech on November 4, 2013 Nurturing new email subscribers is a big task to do manually, but with marketing automation, we can follow-up with those subscribers and encourage them to take further action and hopefully turn into a good new business lead. Read Now About
Article Email Marketing Sample Automated Marketing Programs – part 1 by Chris Creech on October 28, 2013 A great automated program for those just starting out with marketing automation is one that sends a series of emails to new clients/customers, helping answer common questions and giving them the opportunity to provide feedback via a survey or testimonial. Read Now About
Article Email Marketing Increasing Email Deliverability by Chris Creech on October 1, 2013 If you are spending the time and resources to invest in marketing automation and email marketing, then you should make sure that you are taking all of the proper steps to achieve high email deliverability. What follows is a list of the various items that affect deliverability and what you can do to increase the percentage of your email messages that make it into your contact's inboxes. Read Now About
