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Article Amazon Analytics? by Christopher Butler on January 13, 2012 Another bit of spillover from this month's newsletter Read Now About
Article How To Succeed With Google by Mark O’Brien on January 12, 2012 It always amazes me how many shortcuts people will try in order to do well with Google when Google makes it so easy to succeed if you simply play by the rules. There is one catch, though, and I want to get it out of the way at the outset. You have to write. If you regularly add unique, expertise-based content to your site, then SEO will be easy. We will take a close look at how exactly to do this in the content strategy section. If you do not regularly add unique, expertise-based content to your site then doing well with Google is not an option for you and SEO is not worth wasting your time on. Read Now About
Article Google isn’t a Public Service, it’s a Corporation by Christopher Butler on January 11, 2012 You may have already heard that Google has announced an adjustment to the way their search engine works, something they're calling "Search, plus Your World"...So, yes, search is going to be very different. Less objective, more personalized. And despite on the internet in response, this isn't really a surprise. It's been clear for some time that Google's best bet in retaining user commitment and let-me-help-you-experience-the-internet dominance is in increasing personalization... Read Now About
Article What’s Good for Google is Good for the Gander by Mark O’Brien on January 10, 2012 Google has made it simple for us. When talking about SEO, the only SE you really need to consider is Google. They have had over sixty- five percent of the organic search engine market share for the past ten years running (they currently have approximately eighty-four percent). Their sheer popularity is not the main reason that what Read Now About
Article Prospect Experience Design Future Daydream by Christopher Butler on January 10, 2012 My original title: "A Post-Screen Future." No matter. The illustration by Zut Alors! is as if someone opened the hidden door behind the file cabinet and crawled down that strange tunnel into my brain and saw what I saw and took a snapshot. I guess that's exactly the point Read Now About
Article Even Big Huge Massive Companies Make Mistakes by Christopher Butler on January 9, 2012 In this month's newsletter, I've done my best to explain the effects of Google's recent move to encrypt search queries made by users logged in to their Google accounts. Maybe it really was the result of a sincere care for user privacy Read Now About
Article Prospect Experience Design Behind the Scenes: The Website Design Process by Justin Kerr on January 5, 2012 A year ago, Chris Butler suggested I select one of our clients and chronicle the entire web design experience. The following is a behind-the-scenes look at the six-month period from kick-off call to site launch of August Jackson, a marketing services firm that came to Newfangled through a word-of-mouth referral. Read Now About
Article Why You’ll Start Paying for Analytics in 2012 by Christopher Butler on December 31, 2011 This month, Chris Butler takes a hard look at some recent developments in search and how they impact your ability to measure the effectiveness of your website. With the search-to-stats feedback loop broken, he offers some advice on how to creatively assemble a flexible and secure approach to website measurement... Read Now About
Article Prospect Experience Design 2011: The Year in Review by Christopher Butler on December 20, 2011 If I had to pick one word to describe 2011 at Newfangled, it would have to be "team." Whether it was internally or with our clients, we worked in a lot of face-time together, finding new and interesting ways to collaborate and teach each other new things. The grid of images above is only about a tenth of the number of similar pictures I took during the many meetings and enrichment sessions that took place this year. And through it all, we did more work than any other year in our 16-year history. So, of course, we're looking forward to recharging over the holidays and starting 2012 refreshed. Just like last year, I gathered recommendations from our team of their favorite Newfangled content from 2011. Here's what they want you to see... Read Now About
Article On Ethical Technology by Christopher Butler on December 7, 2011 This isn't exactly Newfangled material, but in case anyone here is interested, I've been blogging about ethics and technology over here for the last several days. I'll probably finish out the week, assuming I don't somehow find more to rant about... I'd love to hear what you have to say, too... Read Now About