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Article Prospect Experience Design What it Means to be a Forward-Thinking Designer by Christopher Butler on February 8, 2012 Last month, I was catching up over the phone with Grace Dobush, executive editor over at HOW Interactive Design Read Now About
Article Prospect Experience Design Generation Flux by Christopher Butler on February 7, 2012 Recently a colleague sent me a link to an article over at Fast Company all about what it has decided to call "Generation Flux." The general idea is that "fluxers" are successful in today's volatility because they find comfort in uncertainty, apparently unlike the norm (presumably the rest of us poor, rigid souls). Unfortunately, the definition of a "fluxer" doesn't get much more specific than that; it remains, then, uncertain as to what it means to be of "Generation Flux" or how to be like them. So, let the hand-waving commence about how one aught to be more fluxy in order to succeed... Read Now About
Article Prospect Experience Design Usability: A Key Ingredient for Successful Websites published on February 7, 2012 Have you ever cooked something that ended up being a surprise Read Now About
Article How Content Marketing Works for Agencies by Mark O’Brien on February 7, 2012 Agencies once had the luxury of being able to explain to a potential prospect what they did and how they did it either in person or over the phone. That first contact was one in which agencies could craft their message specifically for the prospect. Now, however, that level of control is gone. People constantly evaluate your firm based solely on your website. Read Now About
Article Prospect Experience Design Two Challenges to “Traditional” Interactive Designers by Christopher Butler on February 2, 2012 It's interesting that I still find myself having print-to-web discussions with designers today, designers who are struggling to adapt their practice to include "interactive" work Read Now About
Article The Purpose of the Agency Website by Mark O’Brien on February 2, 2012 One of my favorite things about working with agencies is that the events I attend for marketing purposes are also educational events that I would typically want to attend anyway. I always learn a great deal from these events. One such event is the annual New Business Summit, organized by David Baker and Blair Enns, in Nashville. The first time I attended the New Business Summit in 2005, I heard Blair Enns say that Read Now About
Article How to Handle Blog Comments published on February 1, 2012 When it comes to blogging, one of the scariest aspects can be opening up your site for user comments. It's hard to relinquish that control, but there are many benefits and a couple of ways to go about doing this to avoid an influx of spam and unwanted comments. Read Now About
Article Qualitative Website Persona Development in 3 Easy Steps by Mark O’Brien on January 31, 2012 In this article, I'll review how to use create website personas using qualitative research and segmentation. Read Now About
Article 2012 ReCourses New Business Summit Overview by Mark O’Brien on January 30, 2012 I've just gotten back from ReCourse's annual New Business Summit in Nashville. This year Chris and I took a lot of video footage in an effort to capture the mood of the summit and to hear directly from the attendees about what their experience there was like. I hope you enjoy it! Read Now About
Article The Benefits of Creating Website-specific Personas by Mark O’Brien on January 26, 2012 While most of a website Read Now About