Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
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Article Trent Dyrsmid of BrightIdeas.co Interviews Mark O’Brien by Mark O’Brien on March 15, 2013 I was recently interviewed by Trent Dyrsmid of BrightIdeas.co. Trent's a great interviewer and we spent some time together talking about agency websites, positioning, content strategy, and the role of the conversion-focused website. Read Now About
Article The Four Benchmarks for the Business-Generating Agency Website by Mark O’Brien on March 12, 2013 Are you happy with your website? If you're like most small agency principals (owners of agencies with fewer than 100 full time employees) I know the answer is probably no. The typical agency principal is typically unhappy with their site. But why is that, and what's the fix? Read Now About
Article Email Marketing Getting the right message to the right people: Segmenting your lists published on March 5, 2013 The ability to segment your database based on profile or actions is a powerful part of marketing automation. It will allow you to send much more targeted email messages to very specific audiences based on who they are and how they have engaged with you over time. Read Now About
Article Content Strategy Cooking Up a Content Strategy: Recipe-Writing Instructions by Tema Flanagan on February 12, 2013 I sometimes moonlight as a food writer, and it recently occurred to me (d’oh!) that formulating a really good content strategy is a lot like cooking or, more precisely, like developing a recipe. In both cases, you begin with a goal and a bit of educated guesswork, embark on a process of careful planning and trial and error, documenting and tweaking as you go, and come away with a tasty reward — as well as a blueprint for future success. Read Now About
Article Email Marketing Automate What You Already Do published on February 8, 2013 One of the best places to start with marketing automation is to automate the marketing tasks that you are already doing manually, and then move on to automate the tasks that you wish you were already doing. Read Now About
Article The Content Suggestion Box by Justin Kerr on January 22, 2013 Newfangled has developed a lot of content over the last twelve years on topics from SEO to content marketing to web planning and strategy. However, there still might be a thing or two we've overlooked so we're asking you, our readers, to submit suggestions for any topic you'd like us to write about. Read Now About
Article Update on Adding Your Name and Image to Google Search Results published on January 15, 2013 Getting Google Authorship status isn't an overnight process. Like any SEO strategy (and using metadata to describe yourself and your site is related to SEO) it takes time to see results. For me, it took 5 months to get Google to notice me, and put my picture on search results. Read Now About
Article Email Marketing Planning Automated Marketing Programs published on January 10, 2013 With a growing number of companies signing up for marketing automation software, it is important to consider how to go about planning your automated email marketing programs. From initial idea to implementation, it is important to have clear goals and visualize all of the various paths of the program. Read Now About
Article Prospect Experience Design Planning for a Rebuild by Christopher Butler on January 7, 2013 Two years ago, we listed all the things that should be on your mind before planning a rebuild — and there are many, from browser compatibility to budgeting. Even after all this time, much of that list remains the same today. But what has changed are the ways in which these individual factors are understood and handled. Since planning is naturally on our minds in January, we thought that this would be a good time to check in on this topic and bring it up to date... Read Now About
Article Content Creation and the Problem of Burnout by Tema Flanagan on December 21, 2012 I want to take a step back from the series of posts I’ve been writing about content marketing and address something that’s only tangentially related--but that anyone involved in the production of content must eventually contend with: burnout. Behind all this talk about content lies a pretty daunting assumption having to do with creation, and any honest discussion of high-volume content strategies must recognize and contend with the problem of creative burnout. Read Now About