Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Article How to Identify Your Browser Version and Clear Your Cache and Cookies by Tema Flanagan on July 15, 2013 In working with clients to troubleshoot bugs and review site upgrades prior to sending them live, the project managers at Newfangled often ask clients to identify their browser and browser version or clear their cache and cookies. With that in mind, I thought it might be useful to offer a quick primer on the concepts of “cache” and “cookies,” as well as instructions for looking up your browser info and clearing your browsing data. Read Now About
Article Perspective by Christopher Butler on July 11, 2013 A few months ago, I was listening to an NPR program as I drove to visit a friend. A guest on the program was describing a quick little test you can take that reveals how tuned in you are to the perspectives of others. It goes like this... Read Now About
Article The Digital Lead Development Ecosystem by Mark O’Brien on July 10, 2013 Are you in control of your marketing? Are you doing all you can to develop leads for your firm? Of course you are. But, just to make sure, why don't you take this 10 second test I've created? Quickly answer each of the 4 questions I've listed below. I'll give you 5 points for each "yes" and take away 5 for each "no." If you earn a 10 or higher you've proven your expertise and you don't have to read this newsletter, but earn a 5 or lower and your attention is all mine for the next 10 minutes. Deal? OK--here it is: Do you know how much revenue you realized in Q1 from leads generated through the Contact Us form on your site? Do you know how many prospects in your email list meet your base demographic and behavioral criteria? Do you know which of those prospects have visited your site in the past month? …and which of those should you probably get in touch with today? Read Now About
Article Content Strategy Craft by Christopher Butler on June 28, 2013 At some point today, take a few minutes to watch one of the short (3 min max) videos in this collection. These shorts reminded me of how critical a sense of craft is, even to us in the digital world. Craft remains relevant, even if what we make only exists on a screen. It's in how we simplify our code, how we word an email, how we share a new idea with a client, or even in how we respond with care when things don't go well... Read Now About
Article Prospect Experience Design HOW Design Fits Into the Process (My Talk at HOW Design Live) by Christopher Butler on June 24, 2013 Today I gave a design-centric talk at HOW Design Live in San Francisco on the web design and development process. I'm posting a full writeup of the talk here with all the key slides (as well as a link to the full deck over at Speakerdeck for all you completists out there)... Read Now About
Article Content Strategy Responsive Design on the Ground by Christopher Butler on June 21, 2013 Last month I spoke at the UCDA Design Summit — called The Empowered Designer — in Asheville, NC. I did two sessions, both on responsive design. Below is the second part, in which I focused on some of the nitty gritty, implementation-oriented issues with responsive design. In part 1, I covered responsive from a more strategic, high-level perspective... Read Now About
Article Prospect Experience Design How Websites Should Be Built by Christopher Butler on June 17, 2013 The interactive feature in the July, 2013 issue of HOW Magazine is an article I wrote about the web development process. It's called How Websites Should Be Built... Also, cool illustrations and charts by Luke Bott... Read Now About
Article Content Strategy Rethinking the Case Study by Christopher Butler on June 12, 2013 Over the past year, we've been carefully studying the stages of the buying cycle, getting better acquainted with our audience, and thinking deeply about how they inform our content strategy. As a result, we've emerged at the other side with the strong opinion that the case study is uniquely suited to speak powerfully to the most discerning prospects' concerns, and should be among the most important content we create. And yet, it's often the most ignored. Chris Butler thinks it's time we changed that, and in this article, offers a plan you can put in place today to write great, sales-focused case studies... Read Now About
Article Prospect Experience Design Sourcing the Right Image by Justin Kerr on June 7, 2013 You've just launched your new website. Now you're faced with the task of continually generating new content to keep your readers informed and engaged. You're on top of the written content, no problem. But visual content is a challenge. Where are you going to come up with an image to accompany the 2,500 word newsletter you just put the finishing touches on? Or that series of blog posts you have scheduled for next month? Read Now About
Article Advice for young developers by Dave Mello on June 4, 2013 I recently passed my 15-year (!) anniversary here at Newfangled. At 17, right out of high school, I was remarkably lucky to land an internship where I could learn this, um, newfangled web technology. Read Now About