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Article Email Marketing Why Marketing Automation Programs Fail: it’s Not the Software, it’s Your Expectations published on February 3, 2014 I recently read that three out of five marketing automation implementations fail. Three out of five! That’s a 60% failure rate. That is alarming, but I don’t think that the reason that most of those fail is due to the software itself — there is some great MAT software on the market right now. The reason they usually fail is ultimately due to misguided expectations on the part of companies using that software. Here's a quick look at how to set your expectations realistically and set yourself up for success. Read Now About
Article How to Know if Your Content is Working by Tema Flanagan on January 29, 2014 We recently published a piece on our blog laying out the reasons you should produce content for your business’s site: SEO, lead development, and sale. Assuming you're in agreement, the question then becomes: how can you tell — concretely, on the basis of data — whether your content is actually serving those goals? Read Now About
Article What Makes Newfangled Newfangled: Our Agency Friends by Mark O’Brien on January 27, 2014 This is part one of a three-part series on a few thoughts I'd like to share on what makes Newfangled tick: our clients, our people, and our space. Read Now About
Article Prospect Experience Design The Future of Web Development is Information Logistics by Christopher Butler on January 27, 2014 Last week, Mark and I had the pleasure of speaking at Valuable Content's Bristol Content Group event — virtually! Thanks to the technical wizardry of Sonja and Matt from Desynit, we spoke to a packed crowd in Bristol, UK, from the comfort of our Chapel Hill offices. After reading our article last fall on why "We Don't Build Websites Anymore," Sonja was eager to find a way to present this material to her community and put together the event in pretty short order. Mark and I spent an hour presenting on the lead development ecosystem and the future of web development and then took questions from the crowd. It was a great event, and hopefully a step toward an in-person event in the UK sometime soon. Below is a transcript of my portion of the material... Read Now About
Article Prospect Experience Design Stop. Look. Listen. by Justin Kerr on January 23, 2014 Last summer I gave myself a personal challenge: become a better designer. I didn't sign up for any design courses or read books on typography or color theory. I didn't attend any design conferences or subscribe to a trade magazine. Instead, I applied an old elementary-school lesson for when you approach a set of train tracks: Stop. Look. Listen. Read Now About
Article Interactive source control and visual comparisons by Dave Mello on January 21, 2014 By standardizing the way that we individually use Git to manage our own work, a system develops which not only is easy to follow across different teams, but also starts to add value to our process in unexpected ways. Read Now About
Article Prospect Experience Design How to Test a Website in Ten Minutes by Christopher Butler on January 16, 2014 Usability testing is the most important thing you can do to… well, really, I think the sentence can end right there. If you are a designer, usability testing puts you in direct contact with users and the information you need to make the right thing the right way... Read Now About
Article Prospect Experience Design The way you design web content is about to change. by Christopher Butler on January 14, 2014 Six months ago, we began rethinking how we create web content. We were tired of the limitations that page templates and content management systems constantly introduced into the creative process, and tired of the power they had to turn an excited client into a disappointed and resigned one. We wanted to bring freedom and creativity back to web design. This is the story of how we did it... Read Now About
Article Content Strategy Why We Ask Our Clients So Many Questions published on January 14, 2014 Planning is a central part of any Newfangled project, and good planning starts with a lot of questions. In order for us to build a strong web platform that really represents the unique nature and value of our clients, we need to first understand who they and their prospects really are. Read Now About
Article Casual Fridays: The Changing Landscape of Content Marketing by Mark O’Brien on January 10, 2014 Chris and I have decided to finally act on an idea we've been batting around for years. Starting today, we're going to regularly publish short, unrehearsed video conversations that touch on whatever topic interests us at the moment. Read Now About