Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Article How to Strategically Repurpose Content to Get the Most Bang for Your Buck by Tema Flanagan on August 4, 2014 Creating expertise-based website content is a daunting task for most of the agencies we work with. It's no wonder: producing 3000 words of fresh content per month is quite an undertaking. Thankfully, there are several ways to help ease the burden. One of those is content repurposing. Content repurposing is all about maximizing the content you create by leveraging it across multiple platforms. The catch, of course, is that you have to do so thoughtfully, or else you’ll risk coming across as repetitive to site visitors or — just as unfortunate — getting docked for duplicate content by Google’s bots. Read Now About
Article Email Marketing Marketing Automation for e-Commerce published on July 28, 2014 Used wisely, the tools within a marketing automation suite can help you track, target, and market to your customers in very personalized ways to help increase sales via cross-selling and up-selling. This is particularly useful for sites that are utilizing e-commerce capabilities. Read Now About
Article Prospect Experience Design Should I Optimize My Website for Mobile or Desktop? published on July 23, 2014 Last year, mobile phones accounted for 17% of global web usage, and that figure keeps growing as more and more people are adopting smartphones and tablets into their lives. Our readers are a sophisticated bunch, so this probably isn’t mind-blowing news, but it does beg the question: Should you optimize your website for mobile or desktop? When it’s time for a new website, you should understand not only who your audience is, but also how and where they will consume your content. Read Now About
Article Prospect Experience Design To Get the Right Answers, You Have to Ask the Right Questions by Justin Kerr on July 21, 2014 A recent trend in web design is the beautiful, pixel-perfect, long-scroll website that’s chock-full of over-sized images and video. I can understand the attraction of that type of presentation and why clients would be seduced by the aesthetics of it. But there are some things that need to be considered, such as: is the site scalable? What happens when the content changes? Would it look just as good on an iPhone as it does on a 32-inch flat-panel monitor? Read Now About
Article How Effective Are Purchased Lists, and Do You Need to “Warm Them Up” First? by Mark O’Brien on July 16, 2014 I wrote a blog post recently about why we believe purchasing targeted email lists makes sense — not just for Newfangled, but for the majority of our clients, too. In that first post, I explained our recommendation to purchase lists in terms of the number of contacts needed at the top of the sales funnel at any given time to meaningfully drive conversions and, ultimately, sales. Today, though, I want to address another concern I had when I first started playing with the idea of purchased lists — and that was their effectiveness as compared with an organically built, opt-in-based list. Read Now About
Article Prospect Experience Design Casual Fridays: Post-Responsive Design by Mark O’Brien on July 11, 2014 In this episode I interview Chris about our upcoming webinar on 7 Techniques for the Post-Responsive Designer. We discuss how web design has changed in the past few years and why this represents a great opportunity for designers to have a much greater and more sustainable impact on the web platforms they design. Read Now About
Article Prospect Experience Design The Perils and Pitfalls of the Lazy-Loading Landing Page published on July 9, 2014 Infinite scroll, lazy-load, auto-paging, or whatever you may call it, is a useful technique to save your users from having to click through pagination to see more of your content. However, doing a thoughtful implementation with a good user experience takes more than just installing a jQuery plugin. We'll go through ways to make the UX successful, and how to avoid common SEO pitfalls. Read Now About
Article Email Marketing What You Need to Know About Revenue Attribution with Marketing Automation by Mark O’Brien on July 7, 2014 In my previous post on why we chose Act-On as our marketing automation vendor of choice, I mentioned that one of the key aspects of the marketing automation consulting we offer is to help make sense of what's going on in the marketing automation field, including the latest techniques. One of the most significant features that has been rolled out to most marketing automation tools over the past 15 months is the idea of revenue attribution, and that’s what I want to talk about today. Read Now About
Article A Content Strategist’s Guide to Creating Content for Key Positioning Pages by Tema Flanagan on July 2, 2014 Your key positioning pages are the areas of your site that describe your business in detail, including who you are, what you believe, what your niche is, and how you work. They may also talk about specific processes, services, products, and even pricing. While key positioning pages tend to fall under the purview of brand strategists rather than content strategists, there’s plenty to say about how to approach this incredibly important content from a content strategy perspective. Here are a few key takeaways. Read Now About
Article Email Marketing Why We Choose Act-On as Our Marketing Automation Provider and Partner by Mark O’Brien on June 30, 2014 In my conversations with clients and prospects over the past few years, I've gotten a lot of questions about which marketing automation tool Newfangled prefers. This is a topic we've taken very seriously and reevaluate every six to twelve months — and so far, anyway, we always come back to Act-On as the right choice. Here's why. Read Now About