Avoiding the Illusion of Communication
Client vs. Developer Wars
We wrote our book Client vs. Developer Wars after experiencing how even the best efforts of sincere and capable web teams (programmers, designers and clients) still can't avoid perplexing communication traps. Our book contrasts common negative experiences with abundantly positive
development projects which flow from the simple practice of using a clickable grayscreen prototype rather than a site map or wireframe.
We wrote our book Client vs. Developer Wars after experiencing how even the best efforts of sincere and capable web teams (programmers, designers and clients) still can't avoid perplexing communication traps. Our book contrasts common negative experiences with abundantly positive
development projects which flow from the simple practice of using a clickable grayscreen prototype rather than a site map or wireframe."The biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw
Newfangled is passionate about innovation, and we don't stop with technical and design innovation. Our innovative grayscreen prototypes and whitescreen development methodology are the fruit of service innovation. It's how we avoid the illusion of communication that so often beguiles website development projects.Our knowledgeable and experienced account managers guide our clients through the web development process. But as George Shaw observed, even the best verbal or written communication can suffer from illusions of clarity that can long go unnoticed until problems arise - often much too late to be easily repaired. That's why Newfangled is just as innovative when it comes to refining our website development process as we are about our design and technology.
Newfangled's grayscreen prototyping avoids the illusion of communication in website development.