Newfangled partners with small marketing agencies to create sites for their clients. In many cases, our agency partners handle the visual design for the sites we create together. There are also times when our agency partner prefers that we create the visual design while they serve the role of creative director. We are very happy to work in both scenarios.
If the agency is creating the design, we ask that they supply us with one layered PSD (Photoshop Document) file per template. Most of the sites we build typically have 8-10 templates.
If we are creating the design, we being the process by creating a Website Profile, which is a short form to help you (and us) better understand your site's content, personality, and position in the marketplace.
As a precursor to creating visual layouts, we create mood boards, which are a compilation of inspirational elements, color palettes, textures, fonts, and images to create a distinctive atmosphere. Mood boards are not a replacement for visual layouts, but help to establish a direction for a site's look and feel. Think of this as visual prototyping. Once a mood board is approved, we will move into the homepage layout phase.
Home and Sub Page Design
During this phase, we will present a few home page layouts with two rounds of design revisions on the chosen direction. Once the homepage design is approved, we will present a few example sub page designs specific to what has been prototyped.Next: Mobile >