Web Smart Agency Consulting Price Sheet
The following prices are for advertising agency clients. Web strategy consulting is available for other kinds of companies, however fees are higher for non-agencies (contact eric at newfangled dot com, for details). For agency consulting the following pricing and terms apply.
1. Web Thinking Boot Camp for Creatives, Account Executives, Planners and Principals
Web Smart Agency Consulting - $8,000
* The above fees do not include expenses. Travel expenses are billed to estimate in advance. 50% of fees and estimated travel expenses are due in advance and remaining 50% are due at the beginning of the on-site guidance.
Web Smart Agency Consulting Includes:
1. Web Thinking Boot Camp for Creatives, Account Executives, Planners and Principals
- Agency web strategy survey.
- Address the "creativity barrier."
- Contrast the voice of traditional branding to conversational marketing.
- Move beyond Flash sites.
- Review agency positioning with principals.
- Work toward refined, narrow and bold positioning.
- Establish an agency content strategy based on refined positioning.
- Review major facets of web strategy: content strategy, search (SEM and SEO), online advertising, email marketing.
- Coach agency staff on blogging, RSS, tagging, and social media.
Fee Structure
Web Smart Agency Consulting - $8,000
- Agencies with up to 12 employees ($250 per additional employee).
- One day on-site training.
- Four months of implementation guidance (phone and email).
* The above fees do not include expenses. Travel expenses are billed to estimate in advance. 50% of fees and estimated travel expenses are due in advance and remaining 50% are due at the beginning of the on-site guidance.
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