Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Webinars

The Webinar Webinar

The Webinar Webinar

March 2014 | Well, like the title says, this webinar is about...webinars! Webinars have been a staple of our content strategy for five years now, and we've learned many lessons that we'd like to share with you about how to create the most effective live webinars, and how to get the most out of your archived webinars.   more

Past Webinars

Salesforce for Beginners

Salesforce for Beginners

November 2013 | During this webinar, we'll look at how to use the world's most used CRM tool: Salesforce. We'll review how to properly handle leads, contacts, campaigns, and opportunities and how to create dashboards that bring real value to and insight into your sales reality. We'll also look at some key tools you can use to make using Salesforce much easier and enjoyable. This webinar will cover everything the small to midsized business needs to know about how to start using Salesforce effectively.    more

Contacts and Content Series, Part 2: Advanced Content Strategy Tips and Techniques

Contacts and Content Series, Part 2: Advanced Content Strategy Tips and Techniques

August 2013 | The two most essential aspects of an effective online marketing strategy are contacts and content. If you have those two assets in place--and they are the right sorts of contacts and content--you will be able to get the absolute most out of your site, CRM, and Marketing Automation platform.  During Part 2 of this two part series, we will look at content.  The topic of a website's content strategy has been well covered over the years, but there are a number of new systems and equations we have discovered, created, and implemented related to content creation plans, goal setting, and delivery mechanisms.  Given these new developments, we feel it is time to address this critical topic. Please join us for this free webinar.   more

Contacts and Content Series, Part 1: Building Your Contact Database

Contacts and Content Series, Part 1: Building Your Contact Database

April 2013 | The two most essential aspects of an effective online marketing strategy are contacts and content. If you have those two assets in place--and they are the rights sorts of contacts and content--you will be able to get the absolute most out of your site, CRM, and Marketing Automation platform.  During Part 1 of this two part series, we will look at contacts, and parcitularly how to most expediently and efficiently build a very high quality list that is both big enough and targeted enough to allow your web marketing efforts to deliver fantastic results for your firm.  For this webinar, I am pleased to be joined by Dave Currie, CMO of The List.  Dave leads The List and Catapult New Business’s teams of expert new business advisors, creating actionable intelligence and helping agency partners find their next client. He has a national and global perspective of agencies, marketing services firms and corporate marketers blended across advertising, media, sports and technology.    more

The New Business Development Ecosystem

The New Business Development Ecosystem

January 2013 | With the advent of conversion-focused websites and mass adoption of Marketing Automation and CRM, business development has changed in a surprisingly quick and permanent way. During this webinar, we will look in detail at the three primary components of the new business development ecosystem: the website, Marketing Automation, and CRM, and describe what roles each are responsible for, how they should be used individually, and how they should be integrated for optimal results.    more

An Introduction to Marketing Automation

An Introduction to Marketing Automation

December 2012 | Do you know what marketing automation is? Do you know which of your clients should be using it and which shouldn't? Should you be using it? If you'd like to polish up on the difference between lead scoring and lead grading, what time of day you should send email blasts and why, when HTML email makes sense and when it doesn't, and what drip campaigns are and how to effectively nurture web leads, then this webinar is probably worth your while.   more

The State of Digital Marketing for Small Agencies

The State of Digital Marketing for Small Agencies

August 2012 | This webinar was the first live review of the combined Newfangled, ReCourses, and Win Without Pitching survey on "The State of Digital Marketing for Small Agencies." Join Blair Enns, David Baker, and Mark O'Brien as they team up to offer their live, honest assessments of the findings of this groundbreaking survey.    more

Transitioning from Push to Pull Marketing

Transitioning from Push to Pull Marketing

May 2012 | Pull marketing is quickly becoming the only sort of marketing that works for small to mid-sized firms, and the transition can take a long time to successfully pull off.  During this webinar we'll take a look at how your agency can make the transition from marketing your firm through push techniques such as making cold calls, sending email blasts to paid lists, and buying ads, to marketing through pull techniques such as creating educational newsletters, blogs, and webinars, getting your work published in industry journals, and speaking at industry events.    more

An Introduction to Lead Management and Nurturing

An Introduction to Lead Management and Nurturing

February 2012 | During this webinar we'll take a look at how to make the most of your prospect's attention after you've attracted, informed, and engaged them. We'll talk about the basic uses for and benefits of CRM tools, and how to graduate leads from early stage to late-stage.   more

What Your Users Want: A Simple Approach to Usability

What Your Users Want: A Simple Approach to Usability

July 2011 | Usability testing is generally considered to be perhaps the least glamorous aspect of web development, but it can actually be one of the most exciting and revelatory experiences you have with your site. During this webinar, we'll show you how to make usability testing not only something you will want to become adept at, but something you can't wait to do...   more

Planning the Agency Website

Planning the Agency Website

April 2011 | Too often web projects are rushed into, and the implementation work is started without giving proper attention to the strategy and purpose behind the marketing objectives of the site. This webinar will take you through our 9-step process for planning marketing websites, with a specific focus on the ad agency website...   more

Blogging for Marketers

Blogging for Marketers

January 2011 | This webinar will be a review of blogging best practices for marketers, including those blogging for marketing firms and in-house marketing departments.   more

Content Strategy for Agencies

Content Strategy for Agencies

October 2010 | This webinar will focus on how advertising agencies, marketing firms, and designers can make their website a more effective marketing tool. You will learn how to plan your content strategy: from identifying the right platform for you (newsletter, blog, webinar), to creating a writing plan for your firm, and creating lead-generation conversion points on your site...   more

Web Strategy for Designers

Web Strategy for Designers

July 2010 | This webinar will be a review of some of the elements of web development that designers often wish they knew more about. We'll be covering the basics of SEO, Information Architecture, Mobile site development, and site conversions and tracking.    more

A Sense of Place: Information Architecture for Marketing Websites

A Sense of Place: Information Architecture for Marketing Websites

May 2010 | Information Architecture is one of the most fundamentally important elements of your website, but it is also one of the most overlooked stages in the web development process. This webinar will review why Information Architecture is so important and how to ensure that your site has a great one.   more

The Modern Marketing Website

The Modern Marketing Website

October 2009 | From SEO, to CMS, to social media, advanced tracking, and lead generation, this webinar is a review of the core components that comprise a successful marketing website today.   more

How to Build a Content Strategy

How to Build a Content Strategy

March 2009 | This webinar is designed to help you plan your content strategy, from identifying the right platform for you (newsletter, blog, webinar), to creating a writing plan for your firm, and creating lead-generation conversion points on your site.    more


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