Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Blog

December 20, 2013  by Justin
A quick review of my browser bookmarks reveals a crowded menagerie that rivals anything you'll see on the show Hoarders. I can't help it. Any time I come across a new tool or resource that I think will (however remotely) help me be more efficient or creative, I add it to my ever-growing stash. In the spirit of the season, I am sharing some of my favorites that I've discovered this past year.   more

December 17, 2013  by Christopher
Wow, 2013 is just days away from done. Hard to believe. For us, it's been as exciting and action-packed a year as you could imagine. We welcomed new friends to our team, launched some really great new sites, moved into new offices, and are getting ready to welcome a little one into the world (any day now)! Of course, we also shared some good content with you. Below are some of our favorite things that hit the web in 2013...   more

December 16, 2013  by Mark
CRM is one of the 3 components of the Lead Development Ecosystem, and Salesforce is the most widely adopted CRM by a longshot. The trouble is, most of the agencies and agency clients we work with haven't used Salesforce before, and those who have used it have typically underutilized it. We've come up with a solution in the form of a new consulting service.   more

December 12, 2013  by Christopher
There are really only three good reasons to put content on your site. They are: SEO, Lead Development, and Sale. That's it. Content can be for any or all of these purposes, but if it isn't intentionally created and managed for any of them, it's wasted...   more

December 10, 2013  by Dave
Building a parallax-based website to be SEO-friendly and reasonably fast requires some unique work-arounds. We'll take a look at some of them, and look at why, in most cases, they're probably not worth it.    more

December 5, 2013  by Christopher
A few weeks ago, I spoke at the HOW Interactive Design Conference in Chicago. As a member of the Advisory Board, I’ve helped to shape the programming of this conference for the last three years. We’ve learned a ton, and I saw many of those learnings applied in this year’s event. It was definitely the strongest one yet — a great location, a great crowd, and fantastic content. One of the talks I gave was on usability testing, which I’d like to share with you below. As you’ll see in the agenda, a big portion of it involved doing live usability testing from stage. At some point, I think HOW will release video of this. In the meantime, I’ll provide a few big takeaways from a couple of the tests we ran...   more

December 2, 2013  by Page
Parallax design is the hot new trend, but it's not always a good idea to base your site around it. Parallax can have major implications for SEO, usability, and the conversion rate of your site.  Worst of all, Parallax is the single easiest way to make your site look dated in the next 18 months.     more

November 15, 2013  by Dave
When uploading a file from your computer to a website, the normal process is to use a web server as a 'middleman', to process the uploaded file. DropBox's Core API follows this paradigm. A file is uploaded to your server, which then runs a script to connect, communicate, and transfer files to/from dropbox. Recently I was working on a project where a scriptable back-end server was not practical. Normally, this would preclude using the DropBox (or any) file upload API. Fortunately, the latest generation of browsers include a new function, called FileReader(), which allows for the processing, and subsequent transferring of, file data directly in your browser.   more

November 13, 2013  by Christopher
2013 is dying, and so it's time to commemorate it again in the form of giftable pulp. That means another mixbook! This one makes number five in a row. Each one has been an experiment, and so there are a few new details in this one that I'm excited for you to discover. You can't buy this book, though. It's a gift, not a product. I've printed a limited number of copies and will be solemnly distributing it to the members of our secret cabal in the next few weeks. If you'd like to join us, contact me and we'll begin initiation rites. More details inside...   more

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