Newfangled works with independent agencies to lead development web platforms for their clients.

Newfangled works with independent agencies to lead development web platforms for their clients.

Blog

December 12, 2013  by Christopher
There are really only three good reasons to put content on your site. They are: SEO, Lead Development, and Sale. That's it. Content can be for any or all of these purposes, but if it isn't intentionally created and managed for any of them, it's wasted...   more

December 10, 2013  by Dave
Building a parallax-based website to be SEO-friendly and reasonably fast requires some unique work-arounds. We'll take a look at some of them, and look at why, in most cases, they're probably not worth it.    more

December 5, 2013  by Christopher
A few weeks ago, I spoke at the HOW Interactive Design Conference in Chicago. As a member of the Advisory Board, I’ve helped to shape the programming of this conference for the last three years. We’ve learned a ton, and I saw many of those learnings applied in this year’s event. It was definitely the strongest one yet — a great location, a great crowd, and fantastic content. One of the talks I gave was on usability testing, which I’d like to share with you below. As you’ll see in the agenda, a big portion of it involved doing live usability testing from stage. At some point, I think HOW will release video of this. In the meantime, I’ll provide a few big takeaways from a couple of the tests we ran...   more

December 2, 2013  by Page
Parallax design is the hot new trend, but it's not always a good idea to base your site around it. Parallax can have major implications for SEO, usability, and the conversion rate of your site.  Worst of all, Parallax is the single easiest way to make your site look dated in the next 18 months.     more

November 15, 2013  by Dave
When uploading a file from your computer to a website, the normal process is to use a web server as a 'middleman', to process the uploaded file. DropBox's Core API follows this paradigm. A file is uploaded to your server, which then runs a script to connect, communicate, and transfer files to/from dropbox. Recently I was working on a project where a scriptable back-end server was not practical. Normally, this would preclude using the DropBox (or any) file upload API. Fortunately, the latest generation of browsers include a new function, called FileReader(), which allows for the processing, and subsequent transferring of, file data directly in your browser.   more

November 13, 2013  by Christopher
2013 is dying, and so it's time to commemorate it again in the form of giftable pulp. That means another mixbook! This one makes number five in a row. Each one has been an experiment, and so there are a few new details in this one that I'm excited for you to discover. You can't buy this book, though. It's a gift, not a product. I've printed a limited number of copies and will be solemnly distributing it to the members of our secret cabal in the next few weeks. If you'd like to join us, contact me and we'll begin initiation rites. More details inside...   more

November 12, 2013  by Chris
What happens to the leads that acrue over time that signed up at one point, but have not been active for a long stretch of time?  Usually, they just sit there taking up space in your database.  Why not build an automated program that will encourage them to re-engage, and if they don't, remove them from your list?   more

November 7, 2013  by Chris
Once you have leads in your marketing automation system, you will want to nurture them through the buying cycle.  I have put together a simple program that illustrates how this can be done by utilizing your content strategy and a marketing automation program.   more

November 5, 2013 
If you’ve been near a business section this week, you know Twitter’s IPO is imminent, and that it will set a valuation for the micro-blogging company of approximately $12 billion. I don’t pretend to understand how the company can support that number, but I did learn that Pope Francis just celebrated reaching his 10 millionth follower, and how the pontiff is now more popular than the New York Times yet still less tweet-able than Kanye West...   more

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