Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Blog

March 1, 2011  by Chris
Google analytics is a very powerful tool.  But it can also seem overwhelming.  There are endless reports and metrics to look at and you probably don't have the time in your already busy day to review it all.  Luckily, there are a few tricks that will help you keep informed on the proverbial "pulse" of your site, without you having to log in to Google Analytics every day.   more

February 23, 2011  by Christopher
One of the hardest things about sustaining your content strategy is continually developing good ideas. Writing, believe it or not, is not always the best way to do that. In fact, many good writers naturally engage with ideas in other ways besides writing them down. Over the next four posts, I want to briefly review four different engagement styles and show how each can be a great place to start working through ideas before you start formally writing anything...   more

February 14, 2011  by Justin
Last week we launched a new site for Health Enterprises, a global supplier of consumer healthcare products and Newfangled client for over eight years.   more

February 9, 2011  by Justin
Once a month at Newfangled, we have a Lunch & Learn session in which a member of the team shares a presentation (amidst pizza and soda) on a topic that interests them and relates to their role at the company. "10 Years | 10 Things," explains some of the things I've learned since working as a web designer.   more

January 31, 2011 
Despite working on many projects involving complex CRM integrations over the past few years, I've had a tough time understanding the big picture of how these systems work and how their services differ from one another. In late 2010, I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also wanted to share it here for those of you who are similarly bewildered by the web lead management field.   more

January 7, 2011  by Justin
A year ago, I wrote a post expressing my wish that 2010 would be the year of better web fonts and, as the year progressed, I got my wish. As we enter 2011, I believe it's time to say goodbye to sIFR font replacement and say hello to @font-face font embedding.   more

January 6, 2011  by Christopher
Consider this: As far as Google is concerned, you are probably not the authority on you That is, unless you have a truly unique name or you are extremely prolific and your name is just all over the web. Remember, Google will look for a query and the sources online that have the most to say about the words or phrases in that query. If I kept a blog about Barack Obama for five years before his campaign, I might make it pretty hard for him to be the top Google result for searches for his name. See what I mean? So what to do...   more

January 5, 2011  by Christopher
In this month's newsletter on how SEO works, I mentioned an article published in the New York Times last year about a particular online retailer that had discovered a way to turn negative online reviews into an increased PageRank   more

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