Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Blog

Posts by Chris.

February 1, 2012  by Chris
When it comes to blogging, one of the scariest aspects can be opening up your site for user comments. It's hard to relinquish that control, but there are many benefits and a couple of ways to go about doing this to avoid an influx of spam and unwanted comments.   more

July 14, 2011  by Chris
Creating interesting and inspiring content on a regular basis is very important, but how you promote that content is also just as important.  You should be promoting your content through social media, email marketing as well as through the tools on your own website.  The key is finding the right mix that keeps users interested without making them feel overwhelmed.   more

June 21, 2011  by Chris
As a part of our "two things" exercise, our client services team had to come up with the two things about all aspects of our work.  "In this post, I want to examine the two things that we decided were the essence of "content."   more

May 25, 2011  by Chris
This past week, our project management team all got together and discussed our blog. We talked about strategies to approach the two main roadblocks that keep us (and our clients) from blogging regularly - lack of time and inspiration.  Here are the ideas that we came up with that we hope will help generate excitement about content strategy in our own office...   more

May 3, 2011  by Chris
The custom reports tool in Google Analytics may very well be the most powerful and most underused piece of functionality that the free service offers.  It is definitely the most flexible.  I have put together a simple 4-step guide on how to get started using this often intimidating tool.   more

April 4, 2011  by Chris
This week, Newfangled sent the first of three sites for the American Forest Foundation live.  The site was built in partnership with Bates Creative Group, who created the design.  In the coming months, Newfangled will also be building two other sites for AFF, Project Learning Tree and the American Tree Farm System.   more

March 1, 2011  by Chris
Google analytics is a very powerful tool.  But it can also seem overwhelming.  There are endless reports and metrics to look at and you probably don't have the time in your already busy day to review it all.  Luckily, there are a few tricks that will help you keep informed on the proverbial "pulse" of your site, without you having to log in to Google Analytics every day.   more

November 29, 2010  by Chris
You probably often think about the content of your website, but how often do you give due time to how you are structuring, organizing, and naming the navigation and menu items of your site?  Navigating the navigation of your site is an important part of your information architecture that can result in a better user experience for anyone landing on your site...   more

November 16, 2010  by Chris
Information architecture should be the fundamental concept to which every decision in the prototyping phase is held accountable.  You should always keep in mind how your target audience will be interacting with the site, not just how you want it to function.   more

↑ top