Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.


January 17, 2012  by Christopher
It helps to get offline sometimes. Offline thinking has been a theme I can trace back through just about everything I've written on this blog and elsewhere over the years, from the future of the web to the post-screen web to the web of tomorrow to offline thinking for screen workers to offline information architecture planning to my recent PRINT Magazine columns, Smarter, Better Cyborgs and Future Daydream. Here, I'd like to suggest a few ways you can try to integrate offline thinking into your own process...   more

January 17, 2012  by Mark
How does one think like a searcher? First, read the page you are optimizing, then ask yourself,   more

January 12, 2012  by Mark
It always amazes me how many shortcuts people will try in order to do well with Google when Google makes it so easy to succeed if you simply play by the rules. There is one catch, though, and I want to get it out of the way at the outset. You have to write. If you regularly add unique, expertise-based content to your site, then SEO will be easy. We will take a close look at how exactly to do this in the content strategy section. If you do not regularly add unique, expertise-based content to your site then doing well with Google is not an option for you and SEO is not worth wasting your time on.   more

January 11, 2012  by Christopher
You may have already heard that Google has announced an adjustment to the way their search engine works, something they're calling "Search, plus Your World"...So, yes, search is going to be very different. Less objective, more personalized. And despite on the internet in response, this isn't really a surprise. It's been clear for some time that Google's best bet in retaining user commitment and let-me-help-you-experience-the-internet dominance is in increasing personalization...   more

January 10, 2012  by Christopher
My original title: "A Post-Screen Future." No matter. The illustration by Zut Alors! is as if someone opened the hidden door behind the file cabinet and crawled down that strange tunnel into my brain and saw what I saw and took a snapshot. I guess that's exactly the point   more

January 10, 2012  by Mark
Google has made it simple for us. When talking about SEO, the only SE you really need to consider is Google. They have had over sixty- five percent of the organic search engine market share for the past ten years running (they currently have approximately eighty-four percent). Their sheer popularity is not the main reason that what   more

January 9, 2012  by Christopher
In this month's newsletter, I've done my best to explain the effects of Google's recent move to encrypt search queries made by users logged in to their Google accounts. Maybe it really was the result of a sincere care for user privacy   more

January 5, 2012  by Justin
A year ago, Chris Butler suggested I select one of our clients and chronicle the entire web design experience. The following is a behind-the-scenes look at the six-month period from kick-off call to site launch of August Jackson, a marketing services firm that came to Newfangled through a word-of-mouth referral.    more

December 20, 2011  by Christopher
If I had to pick one word to describe 2011 at Newfangled, it would have to be "team." Whether it was internally or with our clients, we worked in a lot of face-time together, finding new and interesting ways to collaborate and teach each other new things. The grid of images above is only about a tenth of the number of similar pictures I took during the many meetings and enrichment sessions that took place this year. And through it all, we did more work than any other year in our 16-year history. So, of course, we're looking forward to recharging over the holidays and starting 2012 refreshed. Just like last year, I gathered recommendations from our team of their favorite Newfangled content from 2011. Here's what they want you to see...   more

↑ top