Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Blog

February 14, 2012  by Lauren
I went to college in Charleston, South Carolina and still travel down there on a somewhat frequent basis. About 100 miles from the border of South Carolina, you begin to see billboards for a little place called South of the Border. Actually, it's not little at all. It's a sprawling mass of neon lights, novelty shops, and oversized sculptures of animals that are not—nor have ever been—native to South Carolina. And they are passionate about billboard marketing. Every few miles, there's a new billboard highlighting their world famous miniature golf course or enticing travelers to stop in to take a break and do some shopping. My personal favorite is a billboard featuring an enormous hot dog with the words "You never sausage a place." Classic.   more

February 9, 2012  by Justin
So you've developed a content strategy for your site and written some great copy. Now what? How that content looks on the page is as important as the content itself. So you should take time to properly style your content; not only for the sake of good communication in a single newsletter or blog post, but also to make sure your site-wide content doesn't conflict with the look and feel of your site.   more

February 9, 2012  by Christopher
We're well beyond the long tail theory at this point in our understanding of how the internet has been disruptive to economic and social paradigms that those of us who grew up in a pre-wired culture were used to. Google, Facebook and Amazon certainly share something significant: they embody the accelerated expectations of digital commerce, not to mention the need to be as good at generating wealth as wielding cultural influence. All three certainly succeed in these ways. But the key differentiator is how they do so...   more

February 9, 2012  by Mark
Agencies once had the luxury of being able to explain to a potential prospect what they did and how they did it either in person or over the phone. That first contact was one in which agencies could craft their message specifically for the prospect. Now, however, that level of control is gone. People constantly evaluate your firm based solely on your website.   more

February 7, 2012  by Christopher
Recently a colleague sent me a link to an article over at Fast Company all about what it has decided to call "Generation Flux." The general idea is that "fluxers" are successful in today's volatility because they find comfort in uncertainty, apparently unlike the norm (presumably the rest of us poor, rigid souls). Unfortunately, the definition of a "fluxer" doesn't get much more specific than that; it remains, then, uncertain as to what it means to be of "Generation Flux" or how to be like them. So, let the hand-waving commence about how one aught to be more fluxy in order to succeed...   more

February 7, 2012  by Mark
Agencies once had the luxury of being able to explain to a potential prospect what they did and how they did it either in person or over the phone. That first contact was one in which agencies could craft their message specifically for the prospect. Now, however, that level of control is gone. People constantly evaluate your firm based solely on your website.   more

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