Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Blog

February 9, 2012  by Christopher
We're well beyond the long tail theory at this point in our understanding of how the internet has been disruptive to economic and social paradigms that those of us who grew up in a pre-wired culture were used to. Google, Facebook and Amazon certainly share something significant: they embody the accelerated expectations of digital commerce, not to mention the need to be as good at generating wealth as wielding cultural influence. All three certainly succeed in these ways. But the key differentiator is how they do so...   more

February 9, 2012  by Mark
Agencies once had the luxury of being able to explain to a potential prospect what they did and how they did it either in person or over the phone. That first contact was one in which agencies could craft their message specifically for the prospect. Now, however, that level of control is gone. People constantly evaluate your firm based solely on your website.   more

February 7, 2012  by Christopher
Recently a colleague sent me a link to an article over at Fast Company all about what it has decided to call "Generation Flux." The general idea is that "fluxers" are successful in today's volatility because they find comfort in uncertainty, apparently unlike the norm (presumably the rest of us poor, rigid souls). Unfortunately, the definition of a "fluxer" doesn't get much more specific than that; it remains, then, uncertain as to what it means to be of "Generation Flux" or how to be like them. So, let the hand-waving commence about how one aught to be more fluxy in order to succeed...   more

February 7, 2012  by Mark
Agencies once had the luxury of being able to explain to a potential prospect what they did and how they did it either in person or over the phone. That first contact was one in which agencies could craft their message specifically for the prospect. Now, however, that level of control is gone. People constantly evaluate your firm based solely on your website.   more

February 2, 2012  by Mark
One of my favorite things about working with agencies is that the events I attend for marketing purposes are also educational events that I would typically want to attend anyway. I always learn a great deal from these events. One such event is the annual New Business Summit, organized by David Baker and Blair Enns, in Nashville. The first time I attended the New Business Summit in 2005, I heard Blair Enns say that   more

February 1, 2012  by Chris
When it comes to blogging, one of the scariest aspects can be opening up your site for user comments. It's hard to relinquish that control, but there are many benefits and a couple of ways to go about doing this to avoid an influx of spam and unwanted comments.   more

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