Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.


April 16, 2014  by Christopher
When was the last time you said “I don't know” in a meeting? Better yet, when was the last time you said it confidently, knowing that this admission was in no way in conflict with your expertise? Probably never...   more

April 15, 2014  by Mark
I recently joined Peter Gerritsen, president of Taan Worldwide, for a video chat on a range of issues related to the work we at Newfangled do building marketing-driven web platforms for marketing agencies and their clients. We covered some pretty interesting topics, so I thought I’d share the transcript of our discussion here, broken out into three parts (or, if you prefer, you can catch the full video here). In this first post, Peter and I talk about some of the most common issues we see with agency websites today.   more

April 10, 2014  by Lisa
Three years ago today, I joined Newfangled. Dave handed me a stack of materials, and among the first-day standards was my very own copy of The Pragmatic Programmer: From Journeyman to Master, by Andy Hunt and David Thomas. Among the practical, software-development-centric tips sprinkled throughout the book are wonderful philosophical gems that are helpful no matter what your job title is. Some resonated louder than others; many felt directed at me specifically. Here are a few of the tips I’ve taken to heart.   more

April 8, 2014  by Page
Using the triple bar menu icon (also known as the "nav burger") may be the popular icon choice these days for representing your mobile menu, but is it well understood by users?  The answer is less straightforward than you might think.  Here are some ways to avoid user experience pitfalls on a phone-sized screen.   more

April 3, 2014  by Jonathan
I know it’s only April, but 2014 has already been a pretty momentous year. The Internet turned 25; my wife, Eliza, and I had our first baby; and I had my one-year anniversary as a project manager at Newfangled. Over the last year, Eliza and I received an abundance of baby clothes, homemade meals, and child-rearing advice — both solicited and unsolicited. Interestingly, one piece of parenting advice I received from a friend makes a lot of sense for our clients, who are sort of like parents to their sites.   more

March 31, 2014  by Christopher
We’re all biased. This process is biased. In fact, all usability testing is biased because it tries to synthesize the experience of a user — it’s amazing how difficult it is to reproduce something as trivial as using a webpage in a way that actually helps us make that experience better! So, we’re not going to avoid biases entirely. But it does help to understand some of the core biases...   more

March 27, 2014  by Chris
You've taken the plunge and made the investment in purchasing marketing automation software. Now you have all of these tools at your disposal but are unsure where to begin. The good news is that if you keep a few key principles in mind to focus your efforts in the right places, then you should see success in no time!   more

March 21, 2014  by Mark
Is WordPress the only viable CMS choice? When you make a decision about who's going to build your next website, are you making a technology decision, a relationship decision, or both? How portable is a site that's perfectly tailored to your needs?  In this installment of Casual Fridays, Chris and I might bring up more questions than we answer, but at least they're interesting questions.   more

March 17, 2014  by Tema
I recently wrote a piece for our blog about the changes we’ve made over the past several months to Newfangled’s internal content production processes — changes which amount to a new system for managing our content marketing and which have already proven themselves. Since putting this new system in place, our output has increased by 85%. Now that our system is solidified and proven, we want to offer it to you.   more

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