Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

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Posts by Adam.

August 2, 2012  by Adam
Conversions are king. A conversion is the most valuable action a visitor of your website can do. Depending on the organization's goals, a conversion can be a variety of actions: purchasing a product/service, filling out a call-to-action form indicating they're interested in your services, signing up to be contacted regularly from your organization (blog, newsletter, special offers), completing a multi-step registration form, etc. All other metrics are secondary to the mighty conversion. You could pay an SEO firm to try to rank higher for particular keywords, sign up for a pay-per-click program, run advertisements through every marketing channel, but if your visitors are not becoming customers at a profitable conversion rate then you're just wasting your money on more browse & bounce traffic. So how do you improve conversion rate?   more

February 29, 2012  by Adam
While reading countless lawn mower reviews online researching which model to buy, I had one of those "What would I have done before the internet?" moments. My dad had a Lawn Boy mower growing up that is still running so that's a strong endorsement. I spotted two of my neighbors with Lawn Boys, so I would have talked to them to validate my dad's testimonial. If I still wasn't convinced, the Home Depot associate telling me that they sell more Lawn Boys than any other mower would have sealed the deal. This is what social validation looked like before the internet.   more

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